The Metropolitan Manila Development Authority (MMDA) and the Sesame Workshop, the non-profit educational organization behind the popular Sesame Street series, have partnered up to teach road safety, public safety, traffic management, and solid waste management in a way many of us grew up learning—the Sesame Street way.
The collaboration aims to help children and their families learn more about safety on the road. Aside from that, the programs of the partnership aim to impart ways to care for the environment and prepare for national disasters. Since many of us grew up learning and loving Sesame Street, we know how exceptionally effective their educational programs and methods can be. Hopefully, this MMDA x Sesame partnership will work to breed more responsible roadsters.
The partnership was launched today at the Children’s Road Safety Park in Malate, Manila. FYI: Girls, apparently, there’s such a park in Manila that has been around since 2012. Inside the park, there are a number of miniature road models where visitors can learn more about the traffic rules and regulations. The mini city even has intersections, bike lanes, and traffic signs. It has since been renovated to feature more of the characters we grew up loving (and learning from) on Sesame Steet. The park is open to the public and is free of charge, so it’ll make a nice weekend pit stop, too. (The Sesame gang on your IG stories? Sooo yes!)
With Sesame Workshop’s involvement in MMDA projects, we’re expecting an edu-theme park and experiential museum, wall art along major roads of Metro Manila (Wow! We’ll see the Sesame gang during our traffic-laden rides to work), a fun run, and the creation of a road safety book. We wonder if the sight of Elmo, Cookie Monster, Grover, and the rest of the Sesame friends can help stave off road rage and ease traffic desperation.
“We hope that through our lineup of activities under this partnership, the kids will carry out these lessons throughout childhood and into their adult lives as well,” said MMDA chairman Danny Lim. So, here we are thinking out loud: We’re wondering if a three-way partnership with the Land Transportation Office (LTO) is in order. Wouldn’t it be interesting if all drivers have to go through a class by Elmo? Or, is it time for the Batibot barkada and Kuya Bodjie to step in to help as well? With how crazy Manila traffic can get, we surely need all hands on deck.
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