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Science Proves That Men Prefer Women Without Makeup

Au naturel is the way to go!

Wipe off your makeup and bare your gorgeous faces, CGs!

A new study published in the Quarterly Journal of Experimental Psychologists suggests that men are more attracted to women who wear less makeup.

A group of researchers from Bangor University and Aberdeen University conducted a study to determine what men and women find more attractive. They gave 44 women different types of makeup (foundation, blush, lipstick, foundation) and were told to use them as they would on a typical night out.

The females were photographed before and after applying cosmetics, and the researchers altered these photos to create 21 images  showing the women wearing various amounts of makeup.

When the images were presented, the researchers discovered that women were more drawn to photos of the models wearing more makeup, while men preferred the ones where the models were wearing 40% less makeup.

The authors of the study concluded, "Taken together, these results suggest that women are likely wearing cosmetics to appeal to the mistaken preferences of others. These mistaken preferences seem more tied to the perceived expectancies of men, and, to a lesser degree, of women."


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