According to GOLDEN ABC Vice President for Brand Management, Jeff Bascon, Eun Woo is the *perfect* brand ambassador because of his irresistible appeal: "We’re very excited to have Eun Woo join Team Penshoppe. His endearing personality and youthful charm resonate well with the brand." In case you didn't know, Eun Woo actually studied in the Philippines, and this collab with Penshoppe just strengthened his Filipino ~connection~!
The K-pop-idol-slash-actor will lead Penshoppe's Reset 2021 campaign—a collection of "easily stylish pieces in comfortable fabrics, classic muted shades, and versatile silhouettes, perfect for lounging and looking our best for our new norm adventures."
Can we all just take a few minutes to just appreciate how amazing Eun Woo looks in this campaign photo?!
Eun Woo, whose real name is Lee Dong Min, made his debut in the K-pop industry as a member of the group, ASTRO. The 23-year-old has appeared in the K-dramas My ID Is Gangnam Beauty (2018), Rookie Historian Goo Hae Ryung (2019), and True Beauty (2021). He's also a variety show host, and currently a cast member of Master In The House, (where he recently became emotional about his future marriage plans). To give you even more reasons to love him: Eun Woo was also a star student, class president, and athlete in school. Mom, we love him!
We can already imagine Eun Woo's huuuuuge posters on Penshoppe's flagship stores soon!
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