Gigi And Bella Hadid Now Have Sister Merchandise

Wait until you see what it’s called.

These days, every self-respecting musician with a nose for money-making knows that merchandise goes hand-in-hand with the actual tour or album itself. Think Selena Gomez’s Revival Tour undies or Kanye West’s Life of Pablo shirts.

The latest to join the celebrity merchandise bandwagon? Our favorite model sisters, Gigi and Bella Hadid. The mini collection is called Belgie (as in Bella + Gigi), and is a collaboration with teenage brother-sister design duo Neta and Elad Yam of Urban Sophistication. Gigi was first spotted wearing one of the products on her Snapchat:


She's wearing the blush hoodie decorated with Barbie-like interpretations of her and Bella’s faces:

There’s also a white sweatshirt with a cartoon image of the sisters at Rihanna’s Fenty x Puma Fall 2016 runway show:


And a pink t-shirt version of the Belgie hoodie!


The sweats retail for $65, while the tee is priced at $50. Get them at the official Urban Sophistication website.

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