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New Local Fashion Designers To Watch For

Our sister mag, Preview Magazine, recently recognized nine young designers at a fashion awards ceremony attended by your favorite style icons! See runway and event photos.

Popular designers and brands will give you a preview of their Spring/Summer 2010 collections at Philippine Fashion Week next week, but allow us to give you a preview now of the fresh creations of new names you can expect to shape the future of local fashion. Cosmo's sister mag, Preview Magazine, recently hosted the second Preview Emerging Fashion Talent Awards (PEFTA), to give nine young designers the much-deserved exposure, mentorship, and funding they need to make their mark in the competitive fashion industry.

Preview helped inject new blood into the fashion scene through this event. They gave the big winners of the awards two amazing opportunities: a chance to style the cover of Preview's first issue next year and an invite to present at Fashion Watch 2012.

The first half of the fashion show featured the works of up-and-coming designers Ken Samudio, Jot Losa, Kristel Yulo, and Xernan Orticio. Each of them showcased their unique styles in six-piece collections that range from intricate headpieces to red-hot leather and pretty garden dresses. The second half of the show featured the ultra-modern works of five finalists nominated by top fashion design schools for the annual list of Ten Young Designers to Watch For: Riza Bulawan, Seph Bagasao, Dan Duran, Renz Reyes, and Erika Adona.

At the end of the program, Xernan's structured gray and teal collection won him the cover prize, while Erika's experimental collection with fiberglass and plastic detailing secured her a place in next year's Fashion Watch!

The panel of judges for the evening included Preview editor-in-chief Pauline Juan and fashion editor Daryl Chang, designers Inno Sotto and Cesar Gaupo, and fashion show director Robby Carmona. Your favorite young style icons Divine Lee, Laureen Uy, and designer Camille Co were spotted among the audience of the ceremony held in Peninsula Manila.

Launch the gallery to see the fashionistas who attended the event, as well as the PEFTA collections of all nine designers.

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