As much as we would love to own fashionable pieces with unique, intricate details--think elegant vintage with elaborate beadwork and embroidery--we believe we can only get them from designers that charge such a steep price and from brands whose names we can barely pronounce. But all thanks to fashion's evolution and the current drive to bring the best it can offer to more people from different walks of life, we can now buy pieces boasting of these details, made no less by a fashion icon, and at such a delightfully affordable price. This holiday season, if you haven't already, be sure to shop at local retail fashion brand Freeway for its fourth in the National Artist Collectors Series featuring the National Artist for Fashion, Ramon Valera.
Ramon Valera was very famous for his perfection in cuts and modernizing the terno during the early '40s. He tweaked the national costume into a less conservative but more elegant and extravagant look through his beadwork, which many learned to admire. He dressed Manila’s high society and fashionable ladies like former First Lady Imelda Marcos and Mrs. Claro M. Recto, among many others.
For their holiday collection, Freeway takes inspiration from Valera’s works and creates several pieces that even ladies of today can wear. Fashionistas will be introduced to Valera’s signature taste through dresses, tunics, blouses, and tees from Freeway's latest collection. And to appeal to the younger generation, the brand adds a more modern touch through updated beadwork, stylish cuts, and digital print of Valera’s sketches on the clothing.
Check out the collection in all Freeway stores nationwide. All items have their own gift packaging, a swing tag of Valera’s bio, and a “Valera” signature on chosen styles, making them perfect gifts for fabulous friends of last-minute shoppers among you.
Launch the gallery to view photos from the fashion show held to launch the collection.