There's a new ~*gamechanger*~ in Bench's lineup of Korean celebrity endorsers and it's Wi Ha Joon!
The 30-year-old actor is the face of the retail giant's Denim Game campaign—a genius take on the drama that cemented his name in the K-entertainment industry. If you can remember, Ha Joon starred in Netflix's hit thriller Squid Game as Hwang Jun Ho, the police officer who infiltrated the game in search of his missing brother. He also appeared in other popular series such as Something In The Rain, Romance Is A Bonus Book, 18 Again, and Bad And Crazy.
Aside from his acting chops, Ha Joon is also praised for his undeniable charisma. ICYDK, he was listed as one of the sexiest men on TV by People magazine last year! This just proves that he's the perfect endorser for the local fashion brand as a #GlobalBenchsetter.
The future definitely looks bright for Ha Joon this year: He has recently snagged multiple endorsement deals and is set to appear in the dramas Little Women (with Kim Go Eun, Nam Ji Hyun, and Park Ji Hu) and Gyeongseong Creature (with Park Seo Joon and Han So Hee).
LOVE SQUID GAME? HERE ARE MORE STORIES ABOUT THE NETFLIX DRAMA:
'Squid Game' Took 13 Years Before It Was Created Into A Series
8 Things You'll Love To Know About 'Squid Game' Actress Jung Ho Yeon
5 K-Dramas And Movies By 'Squid Game' Creator Hwang Dong Hyuk
