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Omo, 'Squid Game' Star Wi Ha Joon Is Bench's Newest Endorser

He has joined the local fashion brand's stellar list of endorsers!
'Squid Game' Star Wi Ha Joon Is Bench's Newest Endorser
PHOTO: Courtesy of Bench
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There's a new ~*gamechanger*~ in Bench's lineup of Korean celebrity endorsers and it's Wi Ha Joon!

The 30-year-old actor is the face of the retail giant's Denim Game campaigna genius take on the drama that cemented his name in the K-entertainment industry. If you can remember, Ha Joon starred in Netflix's hit thriller Squid Game as Hwang Jun Ho, the police officer who infiltrated the game in search of his missing brother. He also appeared in other popular series such as Something In The RainRomance Is A Bonus Book18 Again, and Bad And Crazy.

Wi Ha Joon
Courtesy of Bench
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Wi Ha Joon
Courtesy of Bench

Aside from his acting chops, Ha Joon is also praised for his undeniable charisma. ICYDK, he was listed as one of the sexiest men on TV by People magazine last year! This just proves that he's the perfect endorser for the local fashion brand as a #GlobalBenchsetter.

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Wi Ha Joon
Courtesy of Bench
Wi Ha Joon
Courtesy of Bench
Continue reading below ↓

The future definitely looks bright for Ha Joon this year: He has recently snagged multiple endorsement deals and is set to appear in the dramas Little Women (with Kim Go Eun, Nam Ji Hyun, and Park Ji Hu) and Gyeongseong Creature (with Park Seo Joon and Han So Hee).

LOVE SQUID GAME? HERE ARE MORE STORIES ABOUT THE NETFLIX DRAMA:

'Squid Game' Took 13 Years Before It Was Created Into A Series

8 Things You'll Love To Know About 'Squid Game' Actress Jung Ho Yeon

5 K-Dramas And Movies By 'Squid Game' Creator Hwang Dong Hyuk

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