And it's only been three years.
Pat McGrath Labs, the makeup line created by legendary makeup artist Pat McGrath, is now being valued at $1 billion (P53.4 billion). As Women's Wear Daily reports, the brand received a $60 million (P3.2 billion) minority investment from
Where did 'Revlon,' 'Clinique,' and 'Estee Lauder' come from?
Have you ever wondered how your favorite makeup and skincare brands came up with their iconic names? 3CE: Three Concept Eyes is based on three things to love about Korea: Beauty trends, charm, and confidence! [H/t: Sephora.ph]AERIN: Named after
FYI, it's not 'lah-nej.'
When YouTuber Joan Kim came out with a video on the proper pronunciation of Korean brands, we thought, "Why not create something like that, but focus on the ones Pinays love?" And so we did! From CosRX and Innisfree to Laneige, watch
Never underestimate the power of social media.
Have you noticed how most beauty brands rarely collaborate with celebs these days? Instead, they use beauty bloggers and vloggers who have at least hundreds of thousands of followers. According to Forbes, "Social media influencer marketing is the largest shift we have
Pretty, pretty please!
The beauty industry has been expanding and growing quicker than ever, especially with the popularity of YouTube vloggers and bloggers. Brands now come out with multiple collections and collaborations every year, and the cosmetics and skincare landscape in the Philippines today looks
Here's how to pronounce your favorite makeup and skincare brands!
In the name of all things beauty, we created this short video to teach you how to pronounce all those confusing makeup and skincare brands:Follow Retty on Twitter. RELATED:WATCH: ~*Basic*~ Beauty Things You Should Have In Your Kikay KitWATCH: Proof
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