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And it's only been three years.
Pat McGrath Labs, the makeup line created by legendary makeup artist Pat McGrath, is now being valued at $1 billion (P53.4 billion). As Women's Wear Daily reports, the brand received a $60 million (P3.2 billion) minority investment from
Buy and support P-beauty!
Local beauty brands have really stepped up their game when it comes to their products. We've listed down some of them here, but we wanted to share MORE! So if you want to support your fellow Filipinos, check out these
We’re going to make P-Beauty happen.
Move over, K-Beauty, these local skincare brands are about to take over Pinays' beauty routines!When it comes to skincare, beauty blogger Liz Lanuzo of projectvanity.com is (wink, wink) in her element. She knows what busy Filipinas are looking
Where did 'Revlon,' 'Clinique,' and 'Estee Lauder' come from?
Have you ever wondered how your favorite makeup and skincare brands came up with their iconic names? 3CE: Three Concept Eyes is based on three things to love about Korea: Beauty trends, charm, and confidence! [H/t: Sephora.ph]AERIN: Named after
FYI, it's not 'lah-nej.'
When YouTuber Joan Kim came out with a video on the proper pronunciation of Korean brands, we thought, "Why not create something like that, but focus on the ones Pinays love?" And so we did! From CosRX and Innisfree to Laneige, watch
Never underestimate the power of social media.
Have you noticed how most beauty brands rarely collaborate with celebs these days? Instead, they use beauty bloggers and vloggers who have at least hundreds of thousands of followers. According to Forbes, "Social media influencer marketing is the largest shift we have