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~An investigation.~
It's no secret that K-beauty has taken over our lives. We decided to take a deep dive to find out why Pinays love Korean makeup looks and their products so much. Below, the results of our ~investigation~ and the
The cool sister of lip tints is here!
Calling all K-beauty fanatics! If you want to be the CEO of glass skin makeup, read on. You already know that sweeping highlighter on your cheekbones can make your skin look dewy, but you can further boost the glow by putting
A Korean YouTuber went to Thailand to find out!
Instead of just exploring the local cuisine and tourist spots, Korean YouTuber Da Ram tries to experience the country's local hair and makeup scene. She books appointments with local artists and films the entire process, demonstrating just how different beauty
Certified kikay kit staples.
Lip tints are considered beauty staples because of their amazing qualities: First, they last long-you'll still see a lovely stain on your pout even after you ate a juicy burger or sipped your daily iced coffee. Second, they'
BRB, copying this technique ASAP.
Straight brows were made popular by the Koreans. They proved to us that this kilay shape makes our faces look youthful. Here are several celebs who'll convince you to transform your arches:At this point, you're probably curious
Get dolled up like Seo Dan IRL!
Seo Ji Hye might play the chaebol heir Seo Dan on Crash Landing on You, but her beauty secrets are definitely fit for us average folk. The Korean actress' daily makeup routine, for example, is loaded with practical beauty tricks that
For that trendy, 'just-bitten' pout!
While we're still very much into the opaque application of our lipsticks, we can't help but be drawn to the gradient or "blurred" lip trend. Its light and airy effect gives us the look of a "just-bitten"
We're obsessed with her gradient lip in the K-drama!
The random lipstick touch-up is the one K-drama cliché we'll never get sick of seeing. Sure, it's always a blatant product placement, but it's the sheer lack of subtlety that sprinkles a little more
Amp up your daily looks with these tips.
If you're on a mission to simplify your everyday glam, you can always turn to K-beauty for some of the best minimal makeup tips. And to make things easy for you, we gathered three tutorials from K-pop stars
'I wanted the Song Hye Kyo glow—nafeel ko naman!'
K-entertainment fans, whether it be music or television shows, will go to great lengths just to support their idols, including buying the products that they endorse or use. Raise your hand if you've ever been guilty of purchasing something
Add to cart!
Happy Hump Day, everyone! Romand, the Korean brand responsible for sweldo-worthy lipsticks and tints, is out here to make our makeup routines better! A few days ago, they teased us with a release of mini lip kits that will feature their
Our wallets are ready.
It's time to get our wallets ready because the MAC Cosmetics x Pony Park Collection is finally in the Philippines! For those who aren't familiar with Pony, she's one of the OG Korean beauty bloggers who
It's time for a glow up!
If it's a Korean beauty innovation, there's a good chance that it can probably help fulfill your "glass skin" dreams. Take a cushion compact, for example: it's a foundation mixed with serums and soaked in a
You have to see his transformation!
Celebrity makeup artist Albert Kurniawan usually films himself in his YouTube channel doing makeup on different models and celebs. But for his latest video, he's the one who has his makeup done. His special guest, Raiza Contawi, gave him a
Shine and stand out IRL!
K-pop beauty: Never boring, always colorful and fun. It's pretty easy to look up to K-pop idols like Lisa of BLACKPINK, Nancy of Momoland, Jessica Jung, Tiffany Young, Oh My Girl, Red Velvet, Chungha, and G-IDLE, to
The actress filmed her latest vlog ep in Korea.
While Jessy Mendiola was on vacation in Korea earlier this year, she filmed a Korean makeup tutorial, which she's now sharing on her vlog. It's a quick tutorial because her boyfriend, Luis Manzano, was already hungry at the time. LOL!
It was madness!
Today (November 23) is the official opening day of Innisfree, a well-loved Korean beauty brand, in SM Mall of Asia. You know what this means? No need to hoard their products (or ask your friends to do so) whenever you go
VT Cosmetics x BT21 is our newest obsession.
BTS is on a roll! On October 10, VT Cosmetics, a makeup brand the boys have collaborated with in the past, released photos of their newest project with BT21. ICYDK, BT21 is BTS' animated characters, which they created with LINE, a
Double-cleansing is life!
If you're as obsessed about K-beauty as we are, keep reading to see the things that will make you go, "Same."Uh, who can resist wanting a clear, soft, and bouncy-looking complexion?No, you can't shorten
Apparently, it's become a popular beauty trend in China.
Remember this viral video showing Chinese women taking their makeup transformations to the next level? Apparently, it's a popular trend in China called "face sculpting!"[facebook:https://www.facebook.com/EsChina/videos/1858753537518507/]Now, another Chinese woman has left the