by Ida Aldana
Published on Oct 23, 2025
Whether you know it or not, you're already living it: The Era of Unfiltered Beauty. We're in a time when honesty, transparency, and real results matter more than perfection and fluff.
Being unfiltered could mean a few things. It means being frank and honest—real talk about products, routines, and treatments that actually deliver. It means investing in being naturally beautiful—choosing solutions that enhance what's already yours, so you can glow without digital effects. And it means being raw and authentic—living your life as it happens, confident and beautiful in motion, not just in posed photos.
That same spirit inspired this year's Cosmo Beauty Awards 2025. Guided by what you, our readers, told us in our annual beauty survey—your routines, your skin concerns, your ride-or-die favorites—we tested hundreds of products (more than 800, in fact!) to find the ones that truly perform. These are the winners that cut through the noise: no hype, no filter.
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How we chose the Cosmo Beauty Awards 2025 winners
Every year, the Cosmo Beauty Awards is more than just a list—it's a reflection of what you actually use, love, and swear by. Here's how we put it all together:
1. We listen to you first.
We kicked things off with our annual reader survey to get to know what the Cosmo community is loving right now—from trending ingredients and beauty splurges to the products you actually repurchase. From your insights, we spot patterns, decode habits, and build a picture of what beauty means to Gen Z and millennial Filipinas today. That's how we land on a yearly theme that sets the tone for everything we create.
2. We open our callouts (and our vanities).
Once the theme is set, we invite brands to nominate their best products and services for consideration. Of course, we also include our own tried-and-true faves—whether it's something we've personally purchased (because yes, we're beauty girls too!) or a product or service we've experienced firsthand as editors throughout the year.
3. We test. Everything. And rate them based on a set criteria.
The Cosmo editors spend months trying out every single nomination—no skipping steps here. Each product is scored based on Quality, Value for Money, User Experience, Innovation & Lifestyle Fit, and Immediate Impact.
4. We added new voices this year.
For the first time ever, recommendations from our Cosmo Beauty Club members were factored in. Because real results deserve real-world feedback.
5. We compare notes (and debate passionately).
Scores are tallied, opinions are shared, and the team deliberates on which ones truly deserve the black-and-pink seal of approval. 😉
Cosmopolitan Philippines Beauty Awards 2025 Winners
Skincare
Think of skincare as your morning coffee—it wakes you up, sets the vibe, and makes everything else flow better. You can have all the makeup you want, but real talk: good skin will always be the best base. These picks keep your skin nourished, calm, and glowing like it had a full breakfast.
Winner for Night Cream: Aveeno Calm + Restore Rehydrating Night Cream
Winner for Balancing Moisturizer: Benzac Microbiome Equaliser
Winner for Micellar Water: Bioderma Sensibio H2O Micellar Water
Winner for Sunscreen Essence: Biore UV Aqua Rich Watery Essence
Winner for Exfoliating Cleanser: Cetaphil Gentle Exfoliating SA Cleanser
Winner for Brightening Serum: Cetaphil Bright Healthy Radiance Perfecting Serum
Winner for Barrier-Boosting Moisturizer: Dr. Jart Ceramidin Skin Barrier Moisturizing Cream
Winner for Restorative Facial Serum: Estée Lauder Advanced Night Repair Serum
Winner for Hydrating Essence Lotion: Happy Skin Ceramide + B12 Boost Moisture Essence Lotion
Winner for Calming Facial Mist: Ivatherm Herculane Thermal Spring Water
Winner for Moisture Gel Cream: Laneige Water Bank HA Gel Cream
Winner for Toner Pads: Mediheal Toner Pads
Winner for Hydrating Toner: Hada Labo Gokujyun Hydrating Lotion
Winner for Exfoliating Toner: Pixi Glow Tonic
Winner for Hypochlorous Acid Spray: Vice Cosmetics SUNWEAR Skin Rescue Calming Mist
Winner for Gentle Cleanser: POND's Ultra Light Biome Gel Gentle Cleanser Cera-Hyamino
Winner for Facial Sunscreen: POND's UV Miracle Protect & Repair Matte
Winner for Dark Spot Corrector: Rohto Melano CC Intensive Anti-Spot Essence
Winner for Brightening Facial Sheet Mask: Saborino Premium Morning Facial Sheet Mask Vitamin C
Winner for Cleansing Oil: Softymo Speedy Cleansing Oil
Winner for Tinted Moisturizer: Sunnies Face Daily Tinted Oil-free Moisturizer
Winner for Exfoliating Essence: Myra Power Glow Gentle Exfoliating Essence
Bodycare & Fragrance
This is beauty you can feel and remember. A good body wash, your go-to lotion, that scent that just feels like you—it's the kind of ritual that makes you feel put-together before the day even begins. These bodycare and fragrance winners keep your skin soft, your scent distinct, and your presence felt long after you've left the room.
Winner for Nighttime Perfume: Aesop Aurner Eau de Parfum
Winner for Fruity Perfume: Avon Perfect Nonsense EDP (Peppery Peaches)
Winner for Moisturizing Body Lotion: Avon Nourishing Hand and Body Lotion
Winner for Citrus Perfume: Avon Perfect Nonsense EDP (Bamboozie Cocktail)
Winner for Body Serum: Biore UV Body Care Serum (Refresh Bright)
Winner for Daytime Perfume: Bvlgari Eau Parfumée Thé Blanc Eau de Toilette
Winner for Brightening Soap: Cetaphil Bright Healthy Radiance Brightness Reveal Bar
Winner for Instant Whitening Toothpaste: Closeup White Now Whitening Purple Serum Toothpaste
Winner for Whitening Booster Serum: Colgate Optic White Purple Serum
Winner for Soothing Body Lotion: Jergens Soothing Aloe Moisturizer
Winner for Vanilla Perfume: Kayali Vanilla 28 Eau de Parfum
Winner for Feminine Wash: Lactacyd Feminine Wash Cool Sensation
Winner for Brightening Body Wash: Lavojoy Let It Glow Body Wash
Winner for Body Sunscreen: Neutrogena Ultra Sheer Dry Touch Sunscreen
Winner for Brightening Deodorant: Rexona Vitamin+Bright Rose Smooth Roll On
Winner for Cooling Body Powder: Snake Brand Cooling Powder Relaxing
Winner for Cooling Body Mist: Snake Brand Cooling Mist Classic
Winner for Body Serum Lotion: Vaseline Healthy Bright Gluta-Hya Serum Burst Lotion (Luminous Defence)
Winner for Floral Perfume: Dior Miss Dior
Makeup
In the Era of Unfiltered Beauty, natural glam is the new full beat. These are the products that make "five minutes before a meeting" makeup look intentional—skin tints that keep you glowing under office lights and lip oils that keep you glossy through coffee runs, commutes, and casual catch-ups in the hallway.
Winner for Lip Tint: 4U2 Jelly Tint
Winner for Multi-Tasking Brow Gel: Absidy Sculpt & Hold Multi-Peptide Laminating Brow Gel
Winner for Glossy Lip Stain: Absidy Glazing Serum Lip Stain
Winner for Tinted Lip Balm: BYS Cosmetics Ultra-Balm
Winner for Steel Mascara: Canmake METALOOK Mascara
Winner for Ultra-Smooth Eyeliner: Canmake Tokyo Creamy Touch Liner
Winner for Tinted Lip Oil: Careline Lip Drip Tinted Lip Oil
Winner for Dewy Cream Blush: Chu Chu Beauty Sweetheart Cheek Flush
Winner for Blurring Skin Tint: Chu Chu Beauty Soft Focus Perfector SPF 15
Winner for Lightweight Skin Tint: Colourette Cosmetics First Base
Winner for Customizable Cluster Lashes: Dorolab Cluster Lashes
Winner for Full-Coverage Concealer: Enigma Beauty Liquid Concealer
Winner for Budget-Friendly Brow Gel: Ever Bilena Ultimate Brow Fix
Winner for Flawless-Finish Setting Powder: GRWM Cosmetics All About That Base Powder Rush Loose Baking & Setting Powder
Winner for Matte Setting Spray: GRWM Cosmetics All About That Base Life-Proof Fixing Spray Ultra Matte
Winner for Dewy Setting Spray: Happy Skin Fresh Morning Dew Setting Spray
Winner for Longwear Liquid Eyeliner: Heroine Make Kiss Me Prime Liquid Eyeliner
Winner for Blurring Loose Setting Powder: Huda Beauty Easy Bake Loose Powder
Winner for Eyebrow Liner Pen: K-Palette Lasting Eyebrow Liner
Winner for Buildable Powder Blush: blk Cosmetics Soft Blur Powder Blush
Winner for Multipurpose Blush: Kiko Milano Skin Lover So Chic Trio Blush
Winner for Tinted Serum Foundation: L'Oréal Infallible 24 Tinted Serum
Winner for Tinted Lip Serum: Laneige Glaze Craze Tinted Lip Serum
Winner for Skin-Like Concealer: Laura Mercier Real Flawless Weightless Perfecting Concealer
Winner for Color-Adapting Lip Balm: Lipice Magic Color
Winner for Bold Matte Lipstick: MAC Cosmetics MACximal Matte Lipstick (607 Lady Danger)
Winner for Lightweight Skin-Perfecting Primer: Sola Foundation Primer Ultra Lightweight Watery Skin Tint
Winner for Precision Brow Pen: Strokes Beauty Lab Microblade Pen Hybrid
Winner for Travel-Friendly Face Palette: Teviant Trio Face Palette
Winner for Longwear Lip Liner: Vice Cosmetics Perfect Kizz Lip Liner
Winner for Glossy Lipstick: YSL High-Shine Caring Lipstick
Hair & Nails
A good hair day with a fresh mani-pedi combo just hits different—it’s giving I might go out or have people over just to be seen. These picks are your low-key party starters: the reason someone leans in to say, "Wait, your hair looks so good," or "Where'd you get your nails done?"
Winner for Nourishing Cuticle Oil: CND SolarOil Nail & Cuticle Care
Winner for Anti-Frizz Hair Treatment: Cream Silk Repair Booster Treatment
Winner for Sheer Polish: CuCo Sheer Nail Polish
Winner for Conditioner for Damaged Hair: Dove Peptide Bond Repair 1-Minute Conditioner
Winner for Hair Serum Spray: Dove Peptide Bond Repair Oil Serum + Spray
Winner for Deep Conditioning Hair Oil: FINO Premium Touch Hair Oil
Winner for Press-On Nails: KISS x imPRESS Press On Nails
Winner for Anti-Hair Loss Shampoo: Lavojoy Hold Me Tight Pro Shampoo
Winner for DIY Foam Hair Color: Liese Creamy Bubble Color (Rose Tea Brown)
Winner for Nail Extension System: Nail Addik Soft Gel Nail Extension
Winner for Clarifying Shampoo: Olaplex No. 4C Clarifying Shampoo
Winner for Moisturizing Shampoo: Palmolive Intensive Moisture
Winner for Color-Protective Shampoo: Revlon Professional Re/Start Color Protective Micellar Shampoo
Winner for Cleanser for Curly Hair: Revlon Professional Re/Start Nourishing Cleanser
Winner for Anti-Dandruff Shampoo: Selsun Blue Pro X Anti-Dandruff Shampoo
Winner for Revitalizing Scalp Treatment: SENSES Head Spa
Winner for Purple Shampoo: VERSUS Brass Purple Shampoo
Winner for Refreshing Hair Fragrance: Vitress Hair Freshener (Tropical Burst)
Winner for Leave-On Shine Serum: Vitress Keratin Shine Hair Serum
Winner for Detangling Hair Brush: Wet Brush Go Green Mini Detangler
Tools, Treatments, and Wellness
Not everything that makes you feel good comes in a compact or fits in your makeup pouch. Sometimes it's the post-run clarity, the pickleball endorphins, or that just-had-a-facial glow. These tools, treatments, and wellness winners are your new rackets, rollers, and resets—keeping your skin, hair, and body in top form.
Winner for Laser Treatment: Aesthetic Science Secret Duo
Winner for Depigmentation Treatment: Belo Medical Group Arkana Neuro Depigmentation
Winner for Travel Makeup Brush Set: Dala Two Easy Travel Brush Set
Winner for Ultra-Thin Condom: Durex Invisible Extra Senstive
Winner for Wet-to-Dry Styler: Dyson Airstrait
Winner for Hand Spa Treatment: Nail Addik Faronae Hand Spa
Winner for Precision Eyelash Curler: Shiseido Eyelash Curler
Winner for Foot Spa Treatment: Strokes Nail and Wellness Spa Relaxing Matcha Foot Spa
Winner for Styling Hair Clips: Tillo Keki Plastic Seamless Clips
Winner for Restorative Wellness Clinic: Travertine Wellness & Longevity Clinic
Winner for Fiber Supplement: Trizie Mango Fiber Shots
Winner for Hair Straightening Brush: Tymo Porta Pro Portable Hair Straightening Brush
Winner for Skin Lifting Treatment: Aivee Clinic Ultherapy PRIME
Executive Editor: Ida Aldana
Art Director: Ica Del Mundo, assisted by Marianna Compas
Photographer: Lyka Aluyen, assisted by Emelito Lansangan and Bernald Sabiniano
Set Design: Tipping Point Collective
Model: Chanel Dimaunahan
Hair and Makeup: Team Muriel Vega Perez
Producer: Alyana Olivar
Video: Cherrie Julian & Olan Pingco, assisted by Aaron Paul Quintos
Social Media: Aina Lizarondo, assisted by Maxine Atienza
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READ MOREIda Aldana is the Executive Editor of Cosmopolitan Philippines. A lifestyle journalist and self-proclaimed pop culture curator, she moves through life always half-writing, turning mundane moments into meaningful stories. She holds an M.S. in Publishing: Digital and Print Media from New York University—and a lifetime degree in memes.