Hailey Bieber's Rhode Just Sold for $1 Billion—Here's How Much The Biggest Celeb Beauty Brands Are Worth

Launched in 2022, Rhode built a cult following fast, especially with Gen Z fans who loved its clean-girl aesthetic and viral hits like the Peptide Lip Treatment (that's just $18!). In the past year alone, the brand brought in $212 million in net sales. The deal reportedly includes $600 million in cash, $200 million in e.l.f. shares, and another $200 million depending on future performance. Hailey is expected to take home a hefty share—and she's staying on as a strategic adviser, as well as the Chief Creative Officer and Head of Innovation.

Launched: 2017

What it's known for: Groundbreaking shade inclusivity and glow-worthy complexion products

Estimated value: Around $3 billion

Fenty changed the game with its 40-shade foundation drop and proved that inclusivity sells. In its first year, it pulled in $550 million in revenue—and it's only gotten bigger since.

Launched: 2020

What it's known for: Soft, wearable makeup and their mental health advocacy

Estimated value: $2 billion

Rare is that brand if you love skin-first looks and feel-good formulas. It earned $350 million in 2023 alone and donates a portion of profits to mental health causes via the Rare Impact Fund.

Launched: 2014

What it's known for: The OG lip kit and major marketing hype

Estimated value: $1.2 billion (based on a 2019 Coty deal)

Kylie helped kick off the celebrity beauty boom, famously selling a 51% stake to Coty for $600 million in 2019. But not without drama—Forbes later questioned the brand's actual numbers and even pulled her billionaire status. While it's not as buzzy as it once was, Kylie Cosmetics still holds A-List status in the beauty world.

Launched: 2021

What it's known for: Y2K-inspired shimmer, spacey packaging, and Ari-level lashes

Estimated value: Over $500 million

r.e.m. has carved out its own niche with pop princess energy and bold product drops—and it raked in nearly $89 million in 2024 alone. With a Sephora expansion and a loyal fanbase backing every launch, it's proving to be more than just a passion project.

What all these brands have in common? Star power, yes—but also strategy. They're not just slapping names on products; they're building real businesses that reflect who they are and what their fans want. Rhode's $1B deal proves it: the era of celebrity beauty isn't slowing down—it's scaling up.

And honestly? We love to see it.