7 Local Beauty Brands With Perfumes You'll Want To Add To Your Rotation

Perfume used to feel like the one beauty category local brands didn't really touch. They've got makeup and skincare down to a science, but fragrance stayed in international territory—expensive, intimidating, and somehow always put on the back burner.

But finally(!), local beauty brands have started releasing their own perfumes. After years of focusing on makeup and skincare, they're now stepping into the world of fragrance with scents that feel easy and wearable. Nothing too heavy—just everyday perfumes you can throw on before heading out, reapply between plans, or wear whenever you're feeling the ✨ vibe ✨.

What makes this moment exciting is how aligned it feels with how we actually live. These brands already understand our routines, our climate, and our taste level. Now they're bringing that same understanding into fragrance—proving that perfume doesn't have to be complicated or intimidating to actually be good and wearable.

Ahead, seven local beauty brands that took the plunge and released their own fragrances. Check them out below:

Issy's move into fragrance feels very on-brand, so no one was surprised when it announced that it was launching scents earlier this year. The brand's EDPs—Scent of Familiarity, Scent of Possibility, and Scent of Intensity—follow the same clean, minimalist approach it's known for in makeup. The scents are modern, easy to wear, and designed to blend seamlessly into everyday routines rather than overpower them.

The EDPs are currently available in two sizes: full size (50ml) and travel size (15ml).

If you're looking for more feminine scents, Lucky Beauty's perfumes are worth exploring. The brand's EDPs, called Lucky Potions, lean into more delicate notes like florals, fruits, and vanilla, and are grounded by woody and musky ingredients. They have released six fragrances so far: Diary of a Lady, Letters from a Woman, State of Grace, Story of a Girl, Aura of Bliss, and Moment of Peace. (P.S. The brand also has hair mists that correspond to each fragrance, so the scent lasts even longer on you!)

The EDPs are currently available in two sizes: full size (50ml) and travel size (15ml).

One of the latest brands to dip its toes into the world of perfumery, BLK Cosmetics came onto the scene with a fragrance lineup that feels true to its polished, clean-girl aesthetic. The brand's scents—Al Fresco Summer, Slow Dance, Candied Kisses, Lazy Mornings, and Quiet Ember—are designed to evoke specific memories or feelings when worn, but they're still versatile enough for day and night.

The EDPs are currently available in two sizes: full size (50ml) and travel size (20ml).

Chu Chu Beauty's new(!) Heartstrings EDPs—Just My Type, Skip A Beat, First Date, and Catching Feelings—bring a playful, romantic energy that will make you fall in love at first spritz. The collection feels light and feminine and is perfect for everyday wear or for layering, depending on your mood. The heart-shaped bottle is also true to Chu Chu's branding and makes for the perfect display piece on your vanity.

The EDPs are currently available in two sizes: full size (50ml) and sampler size (1.5ml).

FRESH, known for its K-beauty-inspired skincare and makeup products that are affordable yet effective, also dabbled in perfumery to fully complete its lineup. The brand's EDPs—Pure Amethyst, Irresistible Rose, Ghostly Blooms, and Daisy Dreams—focus on clean, wearable scents that are easy to layer and experiment with. The best part? They only cost less than P300!

The EDPs are currently available in one size (50ml).

Strokes Beauty Lab expanded beyond makeup and into makeup with fragrance with Siage, a collection of EDPs that feel every bit as elevated as the brand's beauty offerings. Featuring scents like First Bloom, Quiet Stay, Petal Rain, and Still There, the line explores everything from bright fruity florals to soft musks and fresh, nature-inspired blends. Each fragrance has its own distinct personality, making it easy to find one that matches your mood—or build a rotation for every occasion.

The EDPs are currently available in two sizes: 50 ml (full size) and 3 ml (sampler size that's part of a discovery box).

Clocheflame's Skin Spritz collection was made with the Philippine weather and beachy vibes in mind. With scents like Dayglow, Coco Crush, and Almost Bare, the lineup captures different versions of summer—from fresh ocean-kissed afternoons to sweet beachside treats and the scent of skin after a dip in the waves. Lightweight and easy to wear, these are non-offensive scents that you can reapply throughout the day as much as you want.

The EDTs are currently available in one size (140 ml).