You Can Finally(!) Shop Fwee In Watsons V Soon—Here's What You Need To Know

Important beauty news of the day coming through: South Korean makeup brand Fwee—the one that basically took over #beautytok with its dreamy textures and "soft blur" aesthetic—is officially in-store in the Philippines. After being available to shop IRL at LOOK AT ME's branches in SM Mall of Asia and SM Aura, Fwee is landing in the hotspot for North girlies v soon.

And if you've been burned by shade-matching online (we’ve all been there), this is your cue to plan that makeup mall run.

The brand is also having a promo as a way of saying thank you to their loyal customers. The first 100 customers from July 14 to 20 will get an exclusive free keyring with a minimum purchase of P1,500!

Fwee is a South Korean beauty brand that you miiight have seen all over your FYP. Launched in 2021, they have quickly built a cult following for their fun, playful packaging and its commitment to that ultra-blurred, filter-like finish that K-beauty fans can't get enough of. Think: soft-focus pigments, mousse-y textures, and packaging that are made for the anik-anik girlies. (See: their v cute Jelly Pot Keyrings.)

The Blurring Pudding Pot, hands down! This mousse-like cream blush is the hero product of the brand, and if you've ever seen a TikTok of someone tapping on a pillowy, pigmented, and blurring cheek color, chances are it was the Pudding Pot. It's famous for its unique, whipped texture that feels like a literal dessert (hence the name), and it blends seamlessly into the skin without disrupting your base.