Entertainment
KATSEYE Is Booked And Busy With Brand Collabs That Have Everyone Talking
Published on Sep 15, 2025
If you can't scroll on social media without spotting KATSEYE, that's by design. The girl group is everywhere, dominating both the pop charts with their catchy singles and your algorithm with their endless stream of brand collabs.
ICYDK, KATSEYE is a multicultural girl group that debuted on June 28, 2024, following a Netflix reality survival show, Pop Star Academy. The group comprises six members: Sophia Laforteza (Filipino), Daniela Avanzini (American-Venezuelan-Cuban), Lara Raj (Indian-American), Manon Bannerman (Swiss-Italian-Ghanaian), Megan Skiendiel (American-Chinese-Singaporean), and Jeong Yoonchae (South Korean). Their hit songs include "Gabriella," "Gnarly," and "Touch"—the latter of which brought them to their first MTV Video Music Award win for Push Performance of the Year.
So in case you need to brush up on more KATSEYE lore, here's a list of brands they've worked with just this year—and counting!
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LIST:
All The Brands KATSEYE Collabed With In 2025 (So Far)
1.
Gap
That "Milkshake" dance you've been practicing on TikTok? Turns out, it's part of a brand collaboration between Gap and KATSEYE.
The campaign is titled "Better in Denim," and according to a US media outlet, it broke Gap's biggest social media engagement yet.
"Since premiering on Aug. 19, the video has reached more than 576 million views across all Gap-owned content… It also tripled the brand's previous 24-hour record for Instagram views, reaching 15 million users in its first day alone," the article reads.
2.
Jollibee
For Filipino fans, this collaboration truly captures the spirit of "bida ang saya." Jollibee, the Philippines' popular fast food giant, partnered with KATSEYE to release a line of exclusive merch.
The KATSEYE x Jollibee merch collection includes the Shared Dream Tank Top, Chickenjoy Gnarly Box Tee, and Double Drop Denim Tote. Who else wishes this can be available in the Philippines? *raises hand*
3.
Fendi
Fendi also saw something special in KATSEYE and decided to enlist the group for its "Fendi for Yourself" campaign. The project celebrates individuality, authenticity, and the idea that true style comes from embracing your own—a message that resonates strongly with KATSEYE's empowering personality.
"We are deeply grateful to be a part of a brand as iconic as Fendi. The essence of this campaign resonates with our own philosophy, reflecting the balance of contrasts that lies at the heart of our values," the group shared during the announcement of the campaign.
4.
Glossier
When Glossier decided to launch its first-ever tinted lip oil, the brand turned to KATSEYE to introduce it to the world. The collaboration launched the Lip Glaze collection, featuring six unique shades that mirror the members' personalities.
"The product idea really represents the joy and the beauty that this incredible group of women represents. I think the alignment of our brand and this incredible product and this incredible group is very powerful," Glossier CEO Kyle Leahy said.
5.
Monster High
Finally, Mattel brought KATSEYE into the world of Monster High, a doll franchise loved for its bold characters and unapologetic creativity. Together, they released a remake of the brand's song "Fright."
"KATSEYE embodies our core values of Monster High—bold creativity, fearless self-expression, and a commitment to lifting up others," Krista Berger, Senior Vice President of Barbie and Global Head of Dolls, Mattel, said.
She added, "KATSEYE grew up as fans of the brand. We're thrilled that this collaboration brings our iconic Monster High anthem to life in a whole new way, while continuing our mission to create a world where everyone is proud to be their authentic self."
6.
Pandora
ICYDK, KATSEYE recently teamed up with Pandora to release their very own line of charms and jewelry. Each member designed a unique charm bracelet, giving fans the chance to pick one that matches their bias, or collect them all because TBH, they all look that good.
"Discover nature, love, and self-expression from a fresh angle. The new KATSEYE x PANDORA collection blends thoughtfully crafted pieces with KATSEYE's modern touch, making it radiant, emotional, and unapologetically bold, just like you," Pandora announced on their official Facebook page.
Which KATSEYE collab is your fave?
KATSEYE Is Beauty's Newest It Girls—Here Are Some Of The Trends They Love
But TBH, we called it even before their Glossier era!
CONTINUE READINGRachelle considers herself a woman of action. If she’s not picking up your call, chances are she’s deep into case digests or chasing a solid sweat session (IYKYK).