Ana Tomy Just Opened Its SM Megamall Branch—Here's Why You'll Be Obsessed

If you're in the mood to treat yourself (because why not?), Ana Tomy Philippines has just opened its SM Megamall location—and trust us, it's much more than a pretty stationery shop.

The Malaysian lifestyle and stationery brand has been making waves with its fully customizable planners, bags, and accessories, and now you don't have to wait for shipping or order online to get your hands on one. The Megamall branch is the ultimate playground for personalization—you can design, customize, and take your creation home on the very same day.

Located in Level 2, Mega A, the store is neatly tucked into the side and features its display of colorful journals and bags. The interiors are airy and minimalist, with bright lighting and clean displays that put all the gorgeous notebooks, bags, and charms front and center. Think: rows of City Bags, walls lined with colorful journal covers, and modular bag straps waiting to be mixed and matched. You'll even see staff setting up custom pieces on the spot, so it doubles as a little peek into the creative process. It's basically stationery heaven!

If you're making your first Ana Tomy trip, here are the products that deserve a spot on your must-buy list:

If you ever wanted a planner that you can truly call your own, then you need to get your hands on the Wirebound 2.0 Planners (starts at P2,000), stat. These refillable planners let you choose everything—the hard cover (they have plain ones and collaborations with artists!), paper layout, elastic strap, and bookmark. You can even put your initials on the cover! These are chic, practical, and endlessly customizable, which explains why so many planner addicts swear by them.

Another one of the brand's bestsellers, the City Bag (starts at P3,300) is a crowd-favorite for a reason. When you get one, each set already comes with a full bag, a strap, a stress pillow, and a pocket in one shade of your choice. But here's where it gets fun: you also get an additional strap and pocket in a different hue, so you can play around with ten different color options—from understated neutrals to bold pops of color.

Aside from the endless design possibilities, the City Bag is also super practical. It's water-repellent, features easy-access pockets, has a slouchy yet structured shape, and comes with both adjustable straps and sturdy handles. Translation: It's your perfect companion for quick errands and casual trips!

If you're into mini things, then you'll absolutely love the Micro Notebook Charms (P850). This keychain features a fully functional mini notebook that you can write on (and clip to your bag when not in use). You can choose from the same cover colors and designs available in the Wirebound 2.0 Planners.

If you love accessorizing, the Woven Charms (P750) are a must. Each charm features rings and paracords in various shades, with five woven designs to choose from. The best part? You can have up to three letters printed on them—your initials, a short word, or anything that makes it feel uniquely yours.