Summit Media Is Taking Content Further With The Launch Of PT Summit

The way we consume content and media nowadays is more different than ever. We scroll through our feeds, plan our grid, and curate our photos and videos. Information is readily available with a tap of your fingertip, now more than ever.

That's why Summit Media, one of the Philippines' most established and trusted media companies, is joining forces with multi-vertical entertainment group PlayTime Entertainment. Together, the two companies have launched PT Summit, a joint venture that aims to provide media publishers with the technology systems they need to build stronger digital products, deepen their understanding of their audience and its application, and—in the process—unlock new opportunities for growth and monetization.

Led by PlayTime Entertainment's technology capabilities, PT Summit will develop tools that enable publishers to improve their digital products, gain more actionable audience insights, strengthen content creation and distribution, and open new paths to revenue and business growth. Through these tools, it aims to equip media and entertainment companies to navigate the digital revolution better and maximize commercial growth.

Summit Media will serve as PT Summit's first client and flagship implementation partner. Its portfolio of trusted lifestyle and digital media brands—including Preview, PEP.ph, SPOT.ph, SPIN.ph, Smart Parenting, Esquire Philippines, and Cosmopolitan Philippines—will be the first to adopt its technology.

"The initial rollout will allow PT Summit to deploy and refine its platform within an established media ecosystem, across brands with different audiences, content categories, and commercial needs. For Summit Media, the partnership will strengthen its product architecture, audience intelligence, marketing performance, content workflows, and monetization capabilities," according to Lisa Gokongwei, Chairman and Founder of Summit Media.

PT Summit CEO Crisanto Roy Alcid also expressed his excitement about the part the company will play in the coming years. "The media industry and the way people discover and consume content continue to change," he said.

"PT Summit was created to provide critical tech infrastructure that media companies need to adapt to these changes. We are empowering storytellers with world-class technology. By partnering with Summit Media first, we are proving the model with the best in the business."

At the launch, Roy also said, "Bringing technology into the media landscape...not really to mess with or control editorial content, but really to enhance as a tool, unshackle the editorial boards and the publishers from these day-to-day problems and make them focus on the creatives, [which is] what really is important in the industry."

Howard Go, President and CEO of Summit Media, also explained how editors can benefit from the development of the technology needed to best bring creativity to audiences. These platforms, he says, "will allow editors to create content that makes sense for the story they want to feature."

Lisa added, "I'm very thrilled that we have a new joint venture that will address what I think are the issues that many media companies have been faced with. It's been quite a disruptive few years, and with all these pain points and challenges, technology has become much more important."

Following its rollout with Summit Media, PT Summit plans to make its platform available to independent publishers, media networks, and content businesses seeking to strengthen their digital capabilities without having to build complex systems from the ground up.