ICYDK, A Filipino Brand Designed The Miss Universe 2025 Swimsuits

The 74th Miss Universe pageant is officially underway. Beauties have gathered in Bangkok, Thailand to vie for the title, and fans are anticipating and speculating who will be crowned by last year's victor, Denmark's Victoria Kjær Theilvig.

Last November 19, delegates showcased their best during the preliminary rounds, which included the National Costume presentation, the evening gown walk, and the ever-iconic swimsuit round. This year, we're getting a double dose of Pinoy pride on the Miss Universe stage: through our delegate Ahtisa Manalo, and through the swimsuits worn by all 120 contestants.

In a historic move for Philippine fashion, homegrown retail brand Bench was tapped to design this year's Miss Universe swimsuits. In an official press release, they acknowledge how the "monumental partnership placed a 'Proudly Filipino' brand at the center of the world's most prestigious pageant." Two uniquely-made swimsuits will be modeled by the contestants, with the preliminary round already giving us a first look at their "Power of Love" collection.

As Miss Universe and Bench mutually aim to champion love in all of its forms, the "Power of Love" swimsuits were fashioned after the seven colors of the LGBTQIA+ flag. Queens have sashayed onto the stage of the IMPACT Arena in a flurry of vibrant hues, sending a bold message of inclusivity and diversity.

"This collection [aims] to celebrate love in all its forms and [to champion] the right of every individual to be seen, heard, and celebrated," Bench mentions in their press release. It’s a message they believe should ring loud and proud from the Philippines and to the rest of the Universe.

The "Power of Love" line is just one of two custom collections made for this year's pageant. The second one, which audiences can witness during the grand coronation night today, November 21, is a tribute to the "Sky of Thailand." According to the Filipino brand, "this collaboration not only honors Thai culture but also masterfully showcases the world-class talent of Filipino designers."

"The designs will draw inspiration from the three iconic colors of the Thai national flag—red, white, and blue—symbolizing the nation, its faith, and its monarchy," Bench details. Each swimsuit will also feature custom embellishments done by Preview BFFD 2024 honoree Neric Beltran. The design will take inspiration from the Ratchaphruek, Thailand's national flower.

Bench highlights how the collaboration marks a significant milestone not only for the brand, but for Filipino talent as a whole. And we couldn't be prouder ourselves!

You can see the rest of the collection during the final swimsuit round, which will be held during the grand coronation night this November 21. Catch the livestream through ABS-CBN platforms such as A2Z, Kapamilya Channel, Metro Channel, and iWantTFC.

This article originally appeared on Preview.ph. Minor edits have been made by the Cosmo.ph editors.