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Pantene's Newest Endorser Is A 1-Year-Old Baby And We're Dying Of Cuteness

PHOTO: (LEFT) Youtube/Pantene Japan Official, (RIGHT) Instagram/babychanco

Remember Baby Chanco, the cutest, internet-famous BB on Earth born with voluminous locks? To refresh your memory, here are some of her adorable, salon-worthy blowout looks:

I mean, look how fluffy her hair is!

She has convinced me that from this day forward, I should wear ribbons on my hair:

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Baby Chanco, who just turned one on December 23, just landed her first major gig. And when we mean major, it's HUGE AF! She is now the ambassador of Pantene Japan!

P&G Japan's Hair Care Associate Brand Director Yoshiaki Okura told People: "We went straight to her mother because Chanco’s personality and special character matches our image for women we want to support."

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Baby Chanco's first Pantene ad debuted on January 7 with Japanese television announcer, Sato Kondo, who is known to proudly flaunt her gray hair. According to Okura, this campaign is for women "who want to be positive and make a new start through their hair."

Aside from the said ad, Baby Chanco was also featured in Pantene's digital film, "The Hairy Tale." Watch the adorable film below:

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The Hairy Tale by babychanco #HairWeGo PANTENE

H/t: The Cut;

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