There are celebrity endorsers, and then there are celebrity entrepreneurs. Shaking things up in the world of beauty are famous faces who have created their own brand of pampering products. Here are six we can’t wait to get our hands on.
Hayley Williams’ Hair Dye
Paramore’s frontwoman wants us to #DyeHappy. A few weeks ago, Hayley Williams announced on social media that she’s launching her own collection of hair dye called goodDYEyoung. “I’ve never started anything but a band… but a little over 4 years ago, I decided I’d try my hand at starting a hair dye company,” she said in an Instagram photo of herself sporting bright yellow hair. It’s about time, we say! We can’t wait to see the “wild and awesome” colors she can’t stop raving about.
Kylie Jenner’s Lip Kit
Kylie’s collection of matte liquid lipsticks sold out in 30 seconds after it officially went online last year. While fans have to settle for dupes and unofficial eBay resellers for now, the young entrepreneur is currently restocking and introducing new lip colors for Kylie Cosmetics. We love how everything’s vegan and has catchy names like Koko K, Kourt K, Posie K, and Candy K.
Jessica Alba’s Baby Care Line
The actress partnered with Healthy Child Healthy World author Christopher Gavigan to launch The Honest Company in 2012. Their mission: to create organic, toxin-free baby and home care products. In its first year alone, the company’s sales reached $10 million. Last year, The Honest Company launched in Korea, and we hear they are planning to move into a number of international markets. We #TitasOfManila are hoping Manila is one of them, so that we can get our hands on Alba’s organic tampons for ourselves and organic baby powder for our pamangkins.
Gwyneth Paltrow’s Skin Care Line
In typical Goop fashion, Gwyneth Paltrow’s 2016 collaboration with Juice Beauty, Goop By Juice Beauty, will cost you an arm and a leg. The night cream is $140 (about P6,500), while the exfoliating instant facial costs $125 (about P5,800). If you want the whole collection, better save up $655 (P30,500). Gwyneth claims that the ingredients are so natural and safe that they’re good enough to eat. In fact, while on The Tonight Show to promote her skin care line, Gwyneth and host Jimmy Fallon chowed down on Goop moisturizer-seasoned French fries just to prove how natural it is! We personally wouldn't waste this on food—our faces would benefit more from it.
Drew Barrymore’s Hippie Cosmetics
While many celebrity beauty brands have come and gone, there are those with lasting power. Take Drew Barrymore's. It’s been three years since the launch of Flower Beauty, her line of affordable makeup, nail care, and fragrances that mirror her own hippie, wild child personality. This year, she’s planning to expand to the international market, and we’re hoping it will reach Asian shores.
Kat Von D’s Makeup Brushes
It’s been years since Kat Von D launched Kat Von Beauty, and the brand continues to grow. Recently, the celebrity tattoo artist announced that she’s expanding to makeup brushes. She took to Instagram to reveal that her powder and blush brushes are vegan, but maintain the signature bad-ass rock ‘n roll look that Kat Von Beauty is known for.