The Scientific Reason Why Red Lipstick Makes You Feel Sexy

And why it gives you that confidence boost.
CREATED WITH Ever Bilena

Ever wonder why you just can’t stop hoarding red lipsticks? Scientists and psychologists say that it's because they can boost your morale and make you more confident. If you ever feel guilty again about wanting to buy another tube of this sexy shade, use the following as your excuse to head to the cash register. 

Red is perceived as a sexy color.

Psychologists say confidence can be found in, well, cosmetics.

The "lipstick effect" was a term coined between the 1920s and 1930s during the Great Depression. According to psychologists,

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