The color red is associated with power, passion, and strength. If you’re unsure whether you could pull off a huge presentation at work, swipe a classic red like Ever Bilena’s Vamp Red, a beautiful deep shade with blue undertones that goes on easily but doesn’t dry your lips.
This lipstick is long-wearing and won’t stain your coffee cup—or your boyfriend's cheek! Entrepreneur and It Girl Martine Cajucom is a huge fan of this shade.
Psychologists say confidence can be found in, well, cosmetics.