It's time to pour one out for the greatest palette to ever grace your vanity. After selling 30 million palettes, bringing in over $1 billion (P53.4 billion) in sales, and amassing thousands of five-star reviews and praise like, "This palette has absolutely revolutionized my daily makeup routine," Urban Decay pulled the plug on its cult-favorite Naked eyeshadow palette.
The neutral palette debuted back in 2010, and in the years since, Urban Decay has created spinoff palettes like the Naked2, Naked3, and Naked Heat palettes, proving the original, ultra-blendable Naked was truly ~*iconic*~. But, as the saying rudely goes, all good things must come to an end, and that day is today, friends. The brand gathered to announce the palette's death and even held a dramatic AF funeral for it in Newport Beach, California.
statement obituary, the brand said:
"Today, the beauty world mourns , the product that revolutionized neutral eyeshadows. A little bit naughty, often dramatic, and always in the press, the innovative game-changer and category creator will be laid to rest after eight years, without a smudge of regret. Passionate Naked collectors—and pretty much anyone with eyes—will remember Naked as the beauty product that changed their lids forever."
Some good news: Right now, the original palette is half off everywhere Urban Decay is sold, so the brand can clear the slate for what they say will be even greater products.
Founder Wende Zomnir said, "It's a little painful to leave your past behind, but it's also essential to always evolve. I will forever miss Naked, but we plan to turn the grief into even more greatness."
This article originally appeared on Cosmopolitan.com. Minor edits have been made by the Cosmo.ph editors.