Vice Ganda's New Makeup Line Is Mura AF!

It's 'pak' sa budget!

Vice Ganda has just released his own makeup collection that consists of lip kits and matte lipsticks—and they all cost less than P300.

During the brand launch, Vice explained his "Ganda for all" beauty philosophy: "Hindi siya (Vice Cosmetics) pretentious. Ayoko. I don’t want [it to] sound super classy, kasi that’s not me. Hindi naman ako super classy. 'Di ba gusto ko 'yung maganda pero 'yung pwede sa lahat. 'Yung inclusive. Pwede s'yang gamitin ng may pera, ng mapera, at pwede s'yang gamitin ng isang pangkaraniwan na tao na sapat lang naman ang pera, o 'yun lang 'yung kayang bilhin. It’s for everyone."

His Good Vibes Matte Lipsticks retail for P195, and his Phenomenal Liquid Lip Kits (which can be super affordable dupes for the Kylie Lip Kits) are sold for P295. Vice made sure that his collection had wallet-friendly prices to allow everyone to get their hands on the creamy, pigmented, and long-wearing products.

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Vice was hands-on with everything, especially when it came to choosing the lippie shades and names. He also shared that he wants everybody to feel extra pretty and happy when they wear Vice lippies. "Kapag ginamit mo siya, it has to make you feel beautiful. It has to give you a certain level of confidence to be who you are, to be proud of who you are, what you are, and what you are wearing, he explained.

Both bullets and liquid lipsticks have eight different wearable shades. According to Vice, he and his L.A.-based partners chose to start with "relatable" colors. "Gusto ko 'yung lipstick masasabi [nila na] ay “ako 'yan!” Gagamitin ko 'yan. Kasi 'yung mga masyadong malala na [na kulay], saka na 'yun ipasasabog. Pero for now, gusto ko muna, makita nila 'yung sarili nila doon sa brand ko," he said.

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Here are some lippies we've fallen in love with so far:

Phenomenal Matte Lip Kit in Girly

A neutral brick shade that will brighten up any makeup look you wear.

Good Vibes Matte Lipstick in Pak Ganern

Hello, '90s!

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Phenomenal Matte Lip Kit in Pony

It's the Kim K nude that will complete all your flawless MOTDs.

Good Vibes Matte Lipstick in Good Vibes

A rosy mauve hue that flatters every skin tone. It's no wonder Vice loves this shade so much!

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Phenomenal Matte Lip Kit in Whoops Kiri

Unleash your playful side via this MLBB color.

You can buy Vice Cosmetics at


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