Calvin Harris is the new face of Emporio Armani.
The 30-year-old DJ will front the Italian luxury label's spring/summer 2015 campaign and will also be the worldwide testimonial of the Emporio Armani Eyewear and Watch lines.
The new campaign was shot in Los Angeles, California, by photographer Boo George and will be unveiled globally in January next year.
The Grammy Award-winner—who was listed by Forbes Magazine as the world's top-earning DJ this year and became the first British solo artist to reach one billion streams on Spotify—described working with the label's founder, Giorgio Armani, and his team as incredible.
He said: "It's incredible to be working with Mr. Armani and his team at Emporio Armani. I feel an affinity to the brand ethos and have been a long time admirer of their designs."
Giorgio, 80, is just as pleased with the campaign and believes Calvin's non-fashion background helps him to create a bond with the public.
He said: "Calvin Harris is a truly cosmopolitan, dynamic young man who is capable of attracting the masses with his music and energy. He isn't a model by nature, and this creates a more sincere and engaging bond with the public."