Yep, it's true! Model Cara Delevingne has been unveiled as the luxury watch brand's new ambassador. This is in line with Tag Heuer's revival of its old slogan, Don't Crack Under Pressure.
Cara's two ads were released in December: The first featured the model flaunting her trademark lion tattoo on her index finger, while the second was a red carpet shot.
CEO Jean-Claude Biver said: "We needed someone disruptive yet elegant like Cara to open our minds to the brashness and boldness of today's youth. Tag Heuer has set its sights on 'It-ness,' and Cara is just the person to help us get there."