Julia Roberts was cast as the face of luxury label Givenchy by its creative director Riccardo Tisci, who is thrilled to have teamed up with the 47-year-old star.
He told WWD: "The mood of the show was about this very powerful woman, and Julia represents this very much. She represents the couture part. It's important to show your iconic work. I want to build what is the real classic wardrobe. She really represents my woman. She's got a really strong sense of fun and is very open. She's incredible as a woman. I love her so much. She's funny, ironic, intelligent, cultured—everything."
The Italian-born fashion designer wanted to keep the campaign, which was shot by Mert Alas and Marcus Piggott, as honest as possible.
He explained: "I decided to make her more intellectual, more serious, more pure. It's a different, fresh, new way to see Julia—really cool and urban, I think. I like reality in campaigns. Today I think it's very modern to be real. I don't want to show only the clothes of the show, but also what you really sell...I think it's a very honest campaign."
The shoot is set to appear in a variety of international fashion titles including Vogue, Grazia, Elle, Marie Claire and GQ, as well as Purple, V, Interview, CR Fashion Book, System and Love, in March next year