Pia Wurtzbach has made history again. She was featured on the Paris Fashion Week runway for L'Oréal Paris. Pia was the first-ever Filipina to walk the L'Oréal Paris Fashion Week showcase. In March, the makeup and skincare label introduced Pia as part of their latest #ImWorthIt campaign along with Cosmopolitan Women of Influence awardee Iza Calzado.
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Who did Pia Wurtzbach walk the runway with?
It's a Paris Fashion Week tradition that L'Oréal Paris stages the Le Défilé Walk Your Worth show, featuring the brand's ambassadors in celebration of diversity in beauty. Pia was part of it with the likes of Kendall Jenner, Eva Longoria, and Camila Cabello for this season.
Le Défilé Walk Your Worth 2024 was held at the Place de l'Opéra at 8:30 pm on September 23, 2024. That was Tuesday, September 24, 2:30 a.m. for us in the Philippines! It was open to the public and livestreamed on L'Oréal Paris' social media platforms, the L'Oreal Paris official website, and Roblox.
This year's show also showcased L'Oréal's brand ambassadors and international powerhouses like Leïla Bekhti, Marie Bochet, Cindy Bruna, Viola Davis, Jane Fonda, Luma Grothe, Kendall Jenner, Aja Naomi King, Andie MacDowell, Bebe Vio, and Yseult. "Together, they will deliver a powerful message of empowered beauty," promises the L'Oréal website about the event.
Last year's L'Oréal show featured Soo Joo Park, Elle Fanning, Helen Mirren, and Aiswarya Rai.
We loved seeing this landmark event. Cheering you on, Pia!