Burberry chief executive Christopher Bailey calls working with 12-year-old Romeo Beckham an "utter joy" as he unveils the brand's festive campaign, "From London with Love."
"This festive campaign is a celebration of everything we love at Burberry; the trench coat, the cashmere scarf, incredible music, our British weather, and working with great and talented people."
Little Romeo plays a large role in the festive film, which tells the story of a boy [Beckham] delivering the gift of love to a young couple, played by new British models and dancers Hannah Dodds and Anders Hayward, who take him on a journey of romance through the streets of London.
The fashionable tween was escorted to the event by his parents, David and Victoria Beckham, alongside many notable names in the fashion industry, including the Burberry models, Charlotte Wiggins and Sam Rollinson.
The guests were also treated to a show by the singer-songwriter Ed Harcourt, which included his first live performance of "The Way That I Live," the soundtrack to the campaign.
The first screening of "From London with Love" marks the unveiling of the Burberry Festive advertising campaign, which will run across outdoor advertising, cinema, and all of the brand's 10 global social media platforms for the next 3 months.
Check out David and Victoria's second oldest son's Burberry campaign HERE: