In an era when being viral is of utmost importance, companies are pulling out all the stops when it comes to their ads. Everyone wants to push the envelope. We recently saw this at play in a local fastfood ad that dared to confront the subject of death.
As the Huffington Post's Curtis M. Wong points out: "Released on Thursday (March 2) as part of Coca-Cola's 'Taste the Feeling' campaign, the ad shows a brother and a sister eyeing a bare-chested hunk as he cleans their swimming pool. The siblings race downstairs, hoping to offer the pool boy a Coke."
So, who wins the race to the pool boy? You'll have to watch the ad to find out.
For the record, Out magazine's Glenn Garner commended the ad. "Sibling rivalry never looked more inclusive," he wrote.