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Stars Share Their Success Stories

From market vendor to matinee idol, Jericho Rosales—along with Gerald Anderson, Kim Chiu, and Efren Penaflorida—talks about what success really means.

Who could have imagined that one of our biggest crushes (and our September cover girl Andi Eigenmann's, too!), started out as a fish vendor in the market?

Hard to believe, yes, but true. One of the best actors in showbiz today, Jericho Rosales had a very, very different life before stardom.

You might have already seen the new Chowking commercial for their newest dish, Tender Beef Broccoli, with its "Tikman ang Tagumpay" theme: a dramatization of a younger Echo working in the market. "Who says a vendor can't become a star?" he asks in Filipino. It's a true story. It's his story.

When Jericho was younger, he used to help his mother sell fish in the market, and used to do all sorts of odd jobs. (The payoff, he said, was being able to buy himself a G.I. Joe toy after a few days' work.) He had to be more resourceful to make ends meet—once, he even colored his sneakers with black pentel pen so he could comply with his school dress code instead of having to buy new shoes.

His life today is arguably more glamorous, but Echo still keeps it simple. For him, success is knowing your purpose and fulfilling it, developing your talents, and then sharing them with other people.

Chowking's three other ambassadors definitely know the taste of success, but it takes a different form for them than most of their fans might expect.

For Kim Chiu, success has meant being happy. More than the material wealth that comes with fame, it's the happiness she's been able to bring her family that is the true sign of her success. Her meteoric rise in the showbiz hierarchy came as a surprise to her (in fact, being seen on TV was one of her dreams), but she treasures the success she has attained. "Andiyan na siya, huwag ko lang bibitawan. Aalagaan ko lang," Kim said.

"Success, for me, is being happy," Gerald Anderson echoed simply. It was hard for him to set down roots when he was younger, moving from place to place, but that setup taught him to rely on himself and helped him grow up faster. His priorities were different from those of other kids his age, whose only concern was having fun. Gerald has shown time and again that he has a big heart for people. (If you remember, he was spotted making his way through neck-deep flood water during Typhoon Ondoy to help his neighbors.) It's more than just being happy, it's about sharing the happiness.

For Efren Penaflorida, it's not about the awards or the recognition, though he's received both, having been named CNN Hero of the Year for 2009. "All I really wanted was to teach a few kids," he admits. It's all about being a "pusher" for a good cause. (The best kind of pusher, since he literally pushes education to street children in a kariton, his pushcart classroom.) "Mas fulfilling on my part to see a child na marunong magbasa at magsulat," he told Tintin Bersola-Babao, who hosted the event.

Click through to the Gallery below to see pictures from the event. Chowking's Tender Beef Broccoli is P99 with a drink, or P125 as a lauriat with pancit canton, chicharap, fried dumpling, and buchi.

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