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Everything We Know About Taylor Swift's New Album 'The Life of a Showgirl'—Including Its Release Date

We're so ready for TS12.

by Mehera Bonner

Published on Aug 13, 2025

PHOTO: Instagram/taylorswift
Our collective era of clowning is over! After months of speculation, Taylor Swift has finally announced TS12, and there's a lot to go over when it comes to the release date, theme, production, and general vibe. Buckle up.
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What Is TS12 Called?

Taylor revealed the name of the album on New Heights, telling Travis Kelce and Jason Kelce that her upcoming album is officially called The Life of a Showgirl.
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What's the Theme of This Era?

That reminds be seen, but we know the vibe is ORANGE. From Taylor's lipstick, to the background on her website countdown, to the literal color of the Empire State Building on August 12, it's clear that Tay's in her orange era.
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taylorswift.com.
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Instagram.
The meaning is still unclear, but thanks to the combination of green in the album's "locked" image in Tay's Instagram profile pic (see above), people are making comparisons to oxidization and the Statue of Liberty. Might be a reach, or might be something to it–you decide!
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Will There Be Variants?

Nothing has been confirmed by Taylor, but potentially, yes. At least that's what fans are speculating based on the fact that the New Heights set during Tay's announcement was decorated with at least three T.S. signs in orange, red, and white.
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Instagram.
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Who Is Producing TS12?

Taylor dropped a Spotify playlist called "and, baby, that's show business for you," which features songs produced by Max Martin and Shellback. People have leaned into that and are speculating that the duo produced The Life of a Showgirl.
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What About Collabs?

Again, nothing has been confirmed, but fans think Sabrina Carpenter is collaborating with Taylor due to her website featuring the date "August 12, 2025" last night—right when the internet was reaching peak meltdown over Tay's upcoming announcement.
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Sabrina Carpenter.
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When Is the Release Date?

TBD on an exact date, but Taylor's website says orders will be shipped by October 13, 2025. So presumably the album will come out before that!
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taylorswift.com.
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What Does the Album Look Like?

The cover is currently locked (literally there's a lock over a blurry image) but we know the vinyl itself is the era's signature color: orange.
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taylorswift.com.
That's all for now, but we'll be updating this as more news drops!
This article originally appeared on Cosmopolitan.com. Minor edits have been made by the Cosmo.ph editors.
Mehera Bonner

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