Sport England researchers found that millions of women put off exercising and working out for fear of being judged. This very finding is what pushed the organization to launch the This Girl Can campaign, which according to their website, “features women of all shapes, sizes and sporting abilities that sweat and jiggle as they exercise. It seeks to tell the real story of women who exercise and play sport by using images that are the complete opposite of the idealized and stylized images of women we are now used to seeing.”
Sport England CEO Jennie Price said: “Before we began this campaign, we looked very carefully at what women were saying about why they felt sport and exercise was not for them. Some of the issues, like time and cost, were familiar, but one of the strongest themes was a fear of judgment. Worries about being judged for being the wrong size, not fit enough and not skilled enough came up time and again.”
Ladies, listen up! This Girl Can sends out a powerful message that women should stop feeling so self-conscious when working out—whether clad in a bathing suit, or a sports bra and cycling shorts. You may wiggle, jiggle, and move as much as you please. There’s nothing wrong with “sweating like a pig” because you will end up “feeling like a fox.”
We at Cosmo think this is an outstanding campaign. It is YOUR choice if you want to be active. You may not be the best at spinning and Yoga, but choosing to be active is already an achievement enough, and is one step closer to your fitness goals.
Check out the inspiring video below!