In this age of blush pink everything and desaturated Instagram filters, bold, deep-hued colors such as this dramatically provocative and thoughtful shade of purple was never really a popular choice. Well, until now.
We found 17 reasons to love Ultra Violet, Pantone's Color of the Year for 2018:
Here’s what you’ll be wearing to party on New Year ’s Eve.
Party top, P899, H&MContinue reading below ↓
A pair of earrings is a totally non-committal way of riding on the purple trend.
Leather tassel earrings, P910, O’el Designs
Or keep it low-key with a pair of purple-framed sunglasses.
Sunglasses, P399, Sunnies StudiosContinue reading below ↓
Otherwise, go confidently ~extra~ in this pair of pants.
Trousers with zippers, P1,490, H&M
Never realized purple was such a fun color until this.
Troublemaker sweatshirt, P1,995, MangoContinue reading below ↓
Ultra Violet can definitely look ultra-chic, too.
Leather strap watch, P8,975.14, Ted Baker
A backpack in a ~futuristic~ color will take you places.
Water resistant backpack, P4,895.53, FjallravenContinue reading below ↓
Whether traveling or working, this will come in handy.
Crush headband, P490, Parfois
Say goodbye to basics, and hello to this Ultra Violet pair.
Sandals, 4793.08, BirkenstockContinue reading below ↓
Imagine running errands in these!
Sneakers, P4542.70, New Balance
Yup, we know you’ve already booked your trips for next year.
Textured luggage, P5,350, KamiliantContinue reading below ↓
For cold-weather places, here’s a Kim Bok Joo-esque beanie.
Beanie with puff, P1761.57, Herschel
You’re just as ready for the summer heat, too.
Floral dress, P2,109, MangoContinue reading below ↓
Your motivation to getting back to the daily grind.
Deep purple loafers, P3,650, Charles & Keith
Plus, a bag in a subdued hue to complete any office-ready look.
Leather bucket bag, P4,495, Ni QuaContinue reading below ↓
Activewear for you to start the year right fabulously.
Gym leggings, P950, Be Amaz1ng
And of course, a very 2018 bikini, for the body you’ve worked so hard for.
Printed bikini set, P500, SirenaContinue reading below ↓