In this age of blush pink everything and desaturated Instagram filters, bold, deep-hued colors such as this dramatically provocative and thoughtful shade of purple was never really a popular choice. Well, until now.
We found 17 reasons to love Ultra Violet, Pantone's Color of the Year for 2018:
Here’s what you’ll be wearing to party on New Year ’s Eve.
Party top, P899, H&M
A pair of earrings is a totally non-committal way of riding on the purple trend.
Leather tassel earrings, P910, O’el Designs
Or keep it low-key with a pair of purple-framed sunglasses.
Sunglasses, P399, Sunnies Studios
Otherwise, go confidently ~extra~ in this pair of pants.
Trousers with zippers, P1,490, H&M
Never realized purple was such a fun color until this.
Troublemaker sweatshirt, P1,995, Mango
Ultra Violet can definitely look ultra-chic, too.
Leather strap watch, P8,975.14, Ted Baker
A backpack in a ~futuristic~ color will take you places.
Water resistant backpack, P4,895.53, Fjallraven
Whether traveling or working, this will come in handy.
Crush headband, P490, Parfois
Say goodbye to basics, and hello to this Ultra Violet pair.
Sandals, 4793.08, Birkenstock
Imagine running errands in these!
Sneakers, P4542.70, New Balance
Yup, we know you’ve already booked your trips for next year.
Textured luggage, P5,350,
For cold-weather places, here’s a Kim Bok Joo-
Beanie with puff, P1761.57, Herschel
You’re just as ready for the summer heat, too.
Floral dress, P2,109, Mango
Your motivation to getting back to the daily grind.
Deep purple loafers, P3,650, Charles & Keith
Plus, a bag in a subdued hue to complete any office-ready look.
Leather bucket bag, P4,495, Ni Qua
Activewear for you to start the year right fabulously.
Gym leggings, P950, Be Amaz1ng
And of course, a very 2018 bikini, for the body you’ve worked so hard for.
Printed bikini set, P500, Sirena