The LYLAS Named Style Ambassadors of Robinsons Department Store

The girls of international pop band The LYLAS show their individual styles as Robinsons Department Store's newest endorsers.

Fabulous, fierce, and definitely four times the fun, international all-girl pop band The LYLAS endears itself to Filipino female fans even more, with an exciting partnership naming them as style ambassadors of Robinsons Department Store’s  Women’s Wear Department. Recognized for their music as well as for their individual fashion sense, the brunette beauties headline the store’s different private label brands catering to women of all ages and different fashion tastes.

The LYLAS, which stands for Love You Like A Sister, is composed of Jaime Kailani, Tahiti, Tiara, and Presley. They grew up in the tropical island of Honolulu in Hawaii and hail from a family of musicians where much of their musical influences stem from.  They mention Janet Jackson, Beyonce, Whitney Houston, Diana Ross, Taylor Swift, Tina Turner, Cyndi Lauper, Amy Winehouse, Janis Joplin, Adele, and Madonna as some of their biggest inspirations in music. The group recently released their debut single, Come Back, and are not just making waves in the music industry, but have also signed on with U.S. cable network WE TV for their own reality series. The series will follow the girls as they make the big move from Hawaii to Los Angeles to pursue their dreams.

Fans following the foursome’s rise to fame will definitely see a different side of each band member that they can relate to, especially when it comes to their fashion picks from Robinsons Department Store (RDS). Despite being surrounded by designer labels, The LYLAS chose to represent RDS in the Philippines because of the brand’s practical but sophisticated selection that go well with their diverse lifestyles and personalities. “We are four different women who have four different things going on in our lives, but we’re all headed in the same direction toward the same goal,” says Jaime Kailani in a recent interview. “We’re in different places in our lives, and hopefully we can be inspiring to women.”

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As close as they might be with their gorgeous Filipino and Puerto Rican genes running in their veins, the four sisters admit that when it comes to clothes, they are as different as day and night. For instance, Jaime Kailani prefers earth tones and a more toned down look. Tahiti, meanwhile, is the sexy siren of the bunch and is not afraid to show some skin. Tiara channels her inner rocker chic with a wardrobe full of studs, spikes, and practically anything black. Presley is the quintessential urban chick who is not afraid to mix it up with the latest trends.

“Like The LYLAS’ unique personalities and distinctive voices that seamlessly blend into a harmony, the Women’s Wear Department of Robinsons Department Store has everything for every sort of feminine fashion style,” notes Johnson Go, RDS General Manager. “Customers can expect to see a rich assortment of dresses, shoes, bags, and accessories perfect for a mix of styles that will make every woman—whether you are a stylish career-savvy mom, a budget-wise daughter, or a trend trailblazing sister—feel like the next superstar.”

Robinsons Department Store’s Women’s Wear Department embraces diversity as mirrored in the variety of styles available for all types of women.  And just like The LYLAS, Robinsons Department Store’s Women’s Wear Department will surely inspire every woman to look and feel their best.

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