Creative expression has always been at the heart of the fashion industry. And now more than ever, it's making a bold statement about women's rights, championing the cause on and off the runway.
1. Chanel's Spring/Summer 2015 Fashion Show Finale
Karl Lagerfeld built a near-perfect replica of a typical Parisian street for his Spring/Summer 2015 show, the ending of which (forward to 9:18) was a raucous fake protest led by Cara Delevingne. Models paraded down the runway wielding signs that had statements like "Ladies First," "History Is Her Story," and our personal fave, "We Can Match The Machos."
2. Lane Bryant's "Plus Is Equal" Campaign
In late 2015, a full-page spread of models' silhouettes appeared in Vogue's September issue. What was strange about it was that it had no brand on display—it only featured a date, the hashtag #PlusIsEqual, and the tagline "It's time for change."
Soon enough, Lane Bryant claimed ownership of the campaign, delivering an empowering message about body diversity and positivity in an industry that puts a prime on slim figures.
3. Whistles x Elle UK's "This Is What A Feminist Looks Like" T-Shirt
British high street fashion brand Whistles collaborated with Elle UK and Fawcett Society, the UK's oldest equality lobbying group, to create merchandise around the slogan "This Is What A Feminist Looks Like." Celebrities naturally came out to support the cause—Eddie Redmayne, Benedict Cumberbatch, and Emma Watson included.
4. Dior"s "We Should All Be Feminists" T-Shirt
With a new female creative director (its first) at the helm of Dior, it was entirely fitting for the brand's Spring/Summer 2017 show to include a simple white t-shirt with a powerful feminist message. Months later, on January 21, 2017, Natalie Portman and Rihanna chose to wear the design for the Women's March in Los Angeles and New York.
5. Prabal Gurung's F/W 2017 Fashion Show Finale
At New York Fashion Week this February, Prabal Gurung also took the humble t-shirt and utilized it to make a strong statement, tackling everything from gender equality to body positivity.
The designer himself took his bow in a "This Is What A Feminist Looks Like" shirt; and out on the streets, some of the world's top fashion bloggers and influencers wasted no time getting the word out.
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