Preview magazine, the Philippines’ style bible, recently traveled to the City of Lights with celebrity endorser KC Concepcion for a three-day photo shoot to produce the very first Preview Escape. The mini-magazine will showcase Parisian Shoes and Bags' latest collection.
Preview Fashion Director Daryl Chang and Preview Creative Director Vince Uy enjoying the cool air along Parisian streets
The SM Parisian dream team was composed of Preview Creative Director Vince Uy, Preview Fashion Director Daryl Chang, makeup guru Lala Flores, renowned photographer Mark Nicdao, and Preview Creative Solutions Managing Editor Roana Capaque who all collaborated to glam up and capture KC wearing the latest offerings from the brand’s holiday collection.
Vince Uy and Mark Nicdao pose for the camera
In an official statement by SM Shoes & Bags: “Parisian as a brand dreamt of having a fashion campaign shoot in Paris. With the launch of our brand ambassador, KC Concepcion, who is very much familiar with the lifestyle in Europe, it was a no brainer on our end that a Holiday campaign in Paris would be perfect and Preview made this dream come to reality. It was an excellent collaboration to have a holiday look book with a fashion authority magazine."
The Preview Parisian Escape team (from left to right) Preview’s Fashion Director Daryl Chang, Creative Solutions Managing Editor Roana Capaque, Creative Director Vince Uy, KC Concepcion, Parisian Shoes and Bags’ Felanie Lim, Parisian Shoes and Bags’ Naomi Monzon, Summit Media’s Key Accounts Director Regie Uy, Viva’s Margareth Lim, Winners Francis Maypa and Chinny Palmares and Makeup Artist Lala Flores
Two lucky readers of Preview, Chinny Palmares and Francis Maypa, were given a chance to travel for free with the group and witness the fashion magazine’s shoot.
Parisian Shoes and Bags’ Felanie Lim and Naomi Monzon with celebrity endorser KC Concepcion at the Paris Opera
To know more on what happened during the trip, search for #previewparisianescape or follow @previewthestylebible and @SMParisian on Instagram and watch out for Preview Escape mini-magazine to be released in November.