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We Finally Figured Out Why Blonde Hair Keeps Going Brassy

Despite spending a lot on purple shampoo.
PHOTO: istockphoto

Being blonde is exhausting. Like seriously, you fork out a small fortune to sit in a chair for half a day, during which you're forced to stare at yourself in the mirror, and side note, 10/10 times you look like a potato.

The salon experience is only half the battle. Once you've made it out the door your mane is under attack. Everything from the sun, to your products, can mess up your colorist's hard work. So, you're doing all the right things: wearing a hat when you're outdoors and religiously using purple shampoo and color-save masks, but despite your best efforts, your silver-toned stands are still turning copper. Ugh.

If, like us, hair oil is one of your desert island beauty prods, you'll be surprised (and a little stressed) to know that it could also be the color-damaging culprit. Now we aren't saying ditch the hair oil altogether, nuh-uh, but it might be time to change the type of oil you're using.

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Argan oil is a common ingredient found in said hair smoothers, so if you're an oil addict, you probably own at least one bottle that contains the stuff. While it is known to hydrate, repair, and smooth dry strands, pump a few drops into your hands and you'll see the problem. In its purest form, Moroccan argan oil is a deep, golden-yellow and while cosmetic argan oil is a slightly lighter, honey color, it's still yellow. You could have the best blonde-saving shampoo, but guess what, if you're coating your hair with yellow oil every day, it's going to turn yellow.

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All isn't lost, though. Here are some serums that pack the same nourishing punch as your former go-to, minus the dreaded brassy deposit.

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Verb Ghost Oil, P385/17ml; P848/60ml,

B. Well Organic + Cold-Pressed 100% Castor Oil, P1,610,

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Ouai Hair Oil, P1,618,

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This article originally appeared on Minor edits have been made by the editors.