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Why You NEED Purple Shampoo If You Have Bleached Or Blonde Hair

If you just dyed your hair a lighter color, read this.
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The concept of purple shampoo may sound pretty foreign to most Pinays, and that’s normal. The ube-colored hair product was initially created for naturally blonde gals (not us, obviously) and those who have bleached locks

What does purple shampoo do?

Asian hair is naturally dark. When stripped of its color, the orange and reddish undertones still remain. This is where purple shampoo comes in: Its cool hue cancels out the brassiness, preserving the pale yellow pigments of the dye.

Unlike regular shampoos, you aren’t supposed to use purple shampoo every day. Once a week is enough to correct the color, and if you’re worried that it will turn your locks blue or lavender, it won’t! Its pigment is just enough to mask the warm undertones.

How do you use purple shampoo?

Purple shampoo needs “curing time,” so you need to soak your strands in it. For medium blonde and ashy tones, you must leave the product on your damp tresses for five minutes. For those with platinum and gray hair, keep the shampoo on wet locks for 10 to 15 minutes, or depending on the shampoo's instructions. (We discuss incorporating a purple shampoo in your hair care routine here.)

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So if you’re one of those girls who just went blonde, add any of these bottles to your hair care routine:

Best Purple Shampoos For Blonde Hair

  1. Beach Born Stay Classy Not Brassy

    An affordable purple shampoo that doesn’t contain sulfates. ICYDK, sulfates can be drying to the hair and can fade the dye quickly.

    Beach Born Stay Classy Not Brassy, 198/100ml; P350/250ml, Beach Born

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  2. L’Oreal Paris Ever Pure Brass Toning Purple Shampoo

    Here’s another purple shampoo that’s available in your fave drugstore or department store! This sulfate-free shampoo can help neutralize brassy tones with every wash, and you can even partner it with its purple conditioner. You’ll get a salon-inspired formula without spending a lot.

    L’Oreal Paris Ever Pure Brass Toning Purple Shampoo



    L’Oreal Paris Ever Pure Brass Toning Purple Shampoo 250 ml, P350, Lazada

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  3. Lush Daddy-O Purple Shampoo

    This was one of the first purple shampoos I loved! It has strong purple pigments that cancel orange and reddish tones of bleached Asian hair. It has natural ingredients that revive chemically treated and damaged hair. Just make sure to use a deep-conditioning mask to keep the locks soft and shiny.

    Best Hair Toner: Lush Daddy-o



    Lush Daddy-O Purple Shampoo 100g, P525, Lush

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  4. L'Oreal Serie Expert Silver Anti-Brass Purple Toning Shampoo

    Here’s a short and sweet review of this shampoo: This salon-approved formula toned the brassiness of my bleached hair after three uses. I simply soaked my blonde tresses in this shampoo for 10 minutes and followed it up with a nourishing mask to help prevent dryness. The smell can be too strong for some, but I assure that it goes away after rinsing!

    L'Oreal  Professionel Serie Expert Silver Anti-Brass Purple Toning Shampoo



    L'Oreal  Professionel Serie Expert Silver Anti-Brass Purple Toning Shampoo 300mL, P720, Lazada

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  5. Davines Heart of Glass Silkening Shampoo

    For hair with extreme orange tones, you’ll need blue shampoo to cancel them out. The Davines Heart of Glass Silkening Shampoo can bring out the icy hues of bleached, blonde, or gray hair.

    Davines Heart of Glass Silkening Shampoo



    Davines Heart of Glass Silkening Shampoo 250ml, P1,300, HairMNL

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  6. Bed Head by TIGI Dumb Blonde Shampoo

    Restore the softness and shine of your blonde hair with this purple shampoo from Bed Head. Its formula is enhanced with keratin and milk protein which helps repair the bonds of chemically treated locks.

    Bed Head by TIGI Dumb Blonde Shampoo



    Bed Head by TIGI Dumb Blonde Shampoo 400ml, P1,500ml, HairMNL

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  7. Kerastase Blond Blond Absolu Purple Shampoo

    Some purple shampoos can dry out the strands, but this unique formula from Kerastase has hyaluronic acid that softens the hair without weighing it down.

    Kerastase Blond Blond Absolu Purple Shampoo



    Kerastase Blond Blond Absolu Purple Shampoo 250ml, P1,750, HairMNL

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