Cosmopolitan BEAUTYCON, the biggest beauty and wellness festival in the metro, happened from August 31 to September 1 at the SMX Convention Center. The event was a huge success, thanks to the hundreds of Cosmo girls who flocked to the venue to shop the coolest brands. Plus, they also got to meet + listen to the talks of their favorite celebrities and influencers!
One of the speakers of Day 1 was Liz Lanuzo. She is the founder and editor-in-chief of Project Vanity, and the CEO of LLB, Inc. She also maintains her own blog, LizLanuzo.com. Her BEAUTYCON segment was titled From Content Creator To Entrepreneur: How I Diversified My Personal Brand.
She shared how her career in the beauty industry was established. She initially wanted to become a lawyer back in college. In fact, she graduated with a Political Science degree from the University of the Philippines Manila. In 2005, she met a friend who had a blog. This inspired her to start her own and put up Project Vanity. There, she wrote product reviews and interacted with her readers. Back then, the blogging community was so small; you can say Liz was one of the OG Pinay beauty bloggers.
She then revealed the three pivotal moments that made her the person that she is today. The first one was when she quit her sales and marketing job to pursue blogging full-time. The second was when she decided to launch her then blog, Project Vanity, to a full-blown online magazine and brand. To achieve this, she put up LLB, Inc, which she admitted was hard but worth it. The last one was when she decided to expand her corporation—she created her own skincare line called In Her Element in 2016.
"When we think of luck, we think of dumb luck where you guess six numbers and you win millions and millions of pesos from the sweepstakes, right? Or you go on Tinder for an hour and you meet the love of your life," Liz said. "I do believe there is such a thing as intentional luck wherein you work hard on every single thing, put yourself out there, and finally get your big break."
Watch Liz's full inspiring video here:
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