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How To Pronounce Korean Beauty Brands

Handy for when you travel to Seoul!
PHOTO: YouTube/Joan Kim

YouTube vlogger Joan Kim, whose channel has a strong focus on Korean culture (particularly beauty), just came out with a super informative video you'll want to bookmark. 

In the 13-minute clip below, idols Rachel and Yena of girl group April join Joan in pronouncing some Korean labels you'll likely encounter on your trip (or even as you research online for products to buy!). Do keep in mind, however, that the three ladies are saying names with a distinct Korean accent. Etude House, for instance, sounds different from how we Pinays are used to saying it—eh-too-duh how-suh vs eh-tood howse. But that doesn't make our pronunciation any less valid! ;)

Otherwise, if brands like The Saem and IOPE twist your tongue, press play now:

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