Got stretch marks on your thighs? Don't worry, you're not alone; we have them and even models have them. Don't be fooled by all those flawless bikini bods from ads—they've all been digitally tweaked...A LOT.
But ASOS has stopped airbrushing its models, and while there's still a long way to go in the fight for brands to embrace all body types and ethnicities, this is great progress.
Obviously, the internet had no chill, and people freaked out in a good way!
— Paige (@xPaigeCrawfordx) June 29, 2017
BRB, we're putting this white bikini on our wish list.
— ASH (@ashleism) January 16, 2017
ASOS is great at getting a variety of real women to model their clothes too!
— Amy???? (@amyrowlandsx) June 28, 2017
— Sophie Jenkinson (@adjfkld) June 25, 2017
Love yourself for who you are, birth marks and all.
I honestly love asos for not editing out their models stretch marks ???? pic.twitter.com/ls070aY8gn— baby nymph~ (@LilmskittenMFC) June 26, 2017
Great job, ASOS!
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