The days of YouTube being a place for smoky eye tutorials are long gone and instead, 2018 saw the beauty community plagued with scandal, drama, and a horrifying amount of racist Tweets. From Gabriel Zamora who lit the match that started 'dramageddon', to Laura Lee's racist Tweets, Jaclyn Hill's reformulated Morphe Vault collection, and Jeffree Star's beef with just about everyone. Here's the 11 biggest beauty YouTube scandals of 2018...
1. Laura Lee's racist tweets
A public fallout with fellow YouTuber Jeffree Star, resulted in Jeffree's fans unearthing racist Tweets posted by Laura Lee in 2012.
The offensive Tweets which included—"Tip for all black people, if you pull ur pants up you can run from the police faster"—were met with widespread outrage online.
After calling her words "inexcusable", Laura posted an apology video, which was met with even more criticism. Many claimed her apology seemed "fake" and that she was playing the victim by sharing that she had received death threats.
As a result of her Tweets, American retailer, Ulta, announced they would no longer be stocking her makeup line. Morphe, Boxycharm, and Colorpop all cut sponsorship ties with her. Laura also lost over half a million subscribers, but has since made a return to the video platform.
2. Jaclyn Hill's Morphe Vault collab
After the success of her original palette with cosmetics brand Morphe, Jaclyn Hill announced that she was releasing not one, but four more eyeshadow palettes with the brand.
The Jaclyn Hill Vault Collection was scheduled to be released in June, but after sending out early samples to YouTubers, Morphe announced that the launch was being delayed due to poor reviews.
In a statement on their Instagram they wrote: "Morphe is 100% committed to giving our #MorpheBabes high quality products that we're all proud to use. With the the help of our loyal community, we found that some of the shades in the Morphe x Jaclyn Hill The Vault palettes did not meet our standards due to inconsistent production. So, our team and Jaclyn have made the decision to delay the official launch.”
Two months later, Morphe announced that the palettes had been reformulated and they officially went on sale in August. However after receiving their palettes, many buyers questioned whether they had actually been reformulated after noticing a discrepancy in the batch codes, and stickers being placed over the ingredients list.
In response, Jaclyn posted a 44-minute video standing by Morphe and admitting that although packaging had been reused, she had ensured the eyeshadows were all reformulated before being sold to the public.
3. Jeffree Star and Kylie Jenner
At this point, Kylie Jenner and Jeffree Star have a complicated relationship. Despite previously being supportive of Kylie Cosmetics, at the end of 2017, Jeffree posted a scathing review of her makeup brush set.
Comparing it to something from "The Dollar Tree," Jeffree made a bold move and tweeted Kylie in January, asking why she hadn't apologized "for her overpriced brush set yet."
Despite not publicly addressing the drama, Jeffree announced that Kylie had made her opinion crystal clear, by removing him from her PR list.
Never one to know when to stop, Jeffree included Kylie Cosmetics in a "Full Face of Brands That Hate Me" video, calling her brand "lackluster."
4. Gabriel Zamora keeping it 100 and cutting ties with Manny MUA
Once upon a time Gabriel Zamora, Manny MUA, Laura Lee, Nikita Dragun, and Jeffree Star were the best of friends. However, once Shane Dawson's Secret World of Jeffree Star series was released, the fall out of their friendship became very public.
While the reason for their fall out is still unknown, Gabriel started what has become known as "Dramageddon" by posting a picture of the foursome (minus Jeffree Star) flipping the finger with the caption: "Bitch is bitter because without him we're doing better."
That post lead to Jeffree's fans not only unearthing Laura's racist Tweets, but also offensive and racist posts by all four YouTubers.
Gabriel then took to YouTube with a video entitled: My Truth, where he not only apologized to Jeffree for his behavior, but announced he would be also cutting Manny out of his life.
"There is a certain individual that I need to cut out of my life, because it’s always just been toxic. A lot of the negativity around [me] and around [my] friends has been due to this one person. There’s the same factor in all these negative situations around [my] life… and that’s Manny."
5. James Charles and Marlena Stell
After the success of Shane Dawson's YouTube documentary series, it seems that the world and its mother is desperate to profit from the drama-filled platform.
Following "dramageddon" aka the Jeffree Star/Laura Lee/Manny MUA/ Gabriel Zamora debacle, James Charles took to Twitter to share that he wanted to work on a documentary exposing the truth about the beauty industry.
However, James' plans were scuppered when OG YouTuber and founder of Makeup Geek cosmetics, Marlena Stell, announced she had just started filming a documentary on the beauty industry with Netflix.
In a series of Tweets, James not only made an uncalled for dig about Marlena's age, but also accused her of stealing his idea. In response Marlena Tweeted that Netflix in fact approached her, and the documentary is about the entire beauty industry, not just influencers.
6. Jeffree Star and Thomas Halbert
In a David and Goliath move, American YouTuber Thomas Halbert single-handedly tried to take down Jeffree Star.
In a video entitled "Racism, Sexism, and Silence," Thomas discussed a meeting he had with an unnamed person, where the topic of racism came up.
Thomas claimed the person used the n word in his presence and claimed "we've all said it." Despite not naming anyone directly, Jeffree immediately accused Thomas of talking about him.
Claiming that he didn't use his name to avoid a defamation suit, Jeffree slammed the claims and revealed that Thomas had actually met with him as he wanted to use Jeffree's merchandise company.
Accusing him of lying because he turned down his business, Jeffree went on to call Thomas "evil." Unfortunately for Thomas, his bold move resulted in Jeffree fans uncovering his old racist tweets, causing him to delete his video and post an apology.
7. The Eltoria Advent Calendar
If there's one thing we've learned from Zoella, it's that beauty YouTubers and advent calendars don't mix.
Sadly British YouTuber Eltoria didn't get the memo and found herself in the firing line for her £49 (P3,272.61) hand-made advent calendar.
Her personalized 12-day advent calendar promised to contain beauty items worth over £90, but when customers started receiving their calendars, they accused her of selling used/second hand products that she had received for free as PR samples.
One YouTube review from Soon-To-Be-Wilson showed her unboxing products without hygiene seals and a lip balm that appeared to have been used and dried up.
In a statement to The Metro, Eltoria said: "I would like to thank the customers for purchasing this handmade, very limited edition product. I would also like to thank my fans for the support. ‘It is unfortunate that people have made guesses and assumptions for it then to be treated as fact. Perhaps this is an issue that platforms need to figure out how to regulate."
8. Jeffree Star and Kat Von D
In the feud that just won't die, Jeffree Star dragged up his 2016 public fall out with Kat Von D twice in 2018.
The former BFFs fell out when Kat publicly cut ties with Jeffree in a YouTube video accusing him of stealing artwork from her friend.
In July, Jeffree accused Kat of profiting off his name by continuing to sell her liquid lipstick in the shade "Jeffree", despite previously announcing it would be discontinued.
Then, in December Jeffree took to Twitter to make a shady dig, after fellow YouTuber, Kathleen Lights, asked her followers what they thought of Kat's beauty brand. Retweeting a user who found Kat's products in TJ Maxx, Jeffree wrote "KVD will be a TJ Maxxx exclusive in 2019 I heard!!"
9. Jackie Aina and Jeffree Star
Have you spotted the common denominator yet?...
In October, Jackie Aina pulled up Jeffree Star in a lengthy Tweet, accusing him of continuing to display racist behavior towards both her, and the black community.
Despite posting an apology video for his racist videos from 12 years ago, Jackie claimed that Jeffree continued to use the N word and 'eliminated spaces and opportunities for people of color'.
For once, Jeffree did not publicly respond to Jackie's Tweet.
10. The James Charles Morphe Palette
When James Charles announced he was releasing his first ever eyeshadow palette with Morphe to help you "unleash your inner artist," the Internet immediately went into hype mode.
But of course it didn't take long for the drama to start, with some people accusing James of "fake swatches" in his announcement video.
James was quick to shut down the rumors and took to Instagram Stories to share live swatches, and shut down the haters.
11. Jeffree Star and Huda Beauty
Jeffree Star did not stutter when he savagely came for Huda Beauty on Twitter.
After makeup artist Cole Carrigan tweeted that he had received a PR package from Huda, out of nowhere Jeffree replied "Tell Huda Beauty to f**k off and use products from someone with a soul."
We told you, he was savage.
It appears that Jeffree's beef with Huda started with the release of her baking powder, which she launched with a "cooking theme." The Internet was quick to accuse her of stealing the concept from black-owned, Indie brand Beauty Bakerie, a claim that Jeffree loudly echoed.
This article originally appeared on Cosmopolitan.com/uk. Minor edits have been made by the Cosmo.ph editors.