Amazon has taken a small but vital step towards ditching the "boy" and "girl" categories for toys, by removing the gender section on their UK site. Indeed, it is a subtle change that doesn't completely wipe out the gender taxonomy, but one that might signal a larger change is on the way if other stores follow suit.
This week Amazon eliminated the gendered taxonomy of toys: http://t.co/fn8Afi7Kvq There are no more "boys" and "girls" sections!
— Jack Danger (@jackdanger) May 2, 2015
The change was first flagged up in a tweet that announced that "there are no more 'boys' and 'girls' sections" on the popular shopping site—a statement that has proven to be true. In the UK, not only is the left-hand column free of "boys" and "girls" tick-boxes, but there are also no gender-based sections listed in the top navigation bar.
That said, a screengrab by Jason Kottke revealed that while the US site features no gender section on the left-hand column, there are still dedicated "boys" and "girls" pages. These are linked in the top navigation bar, and they feature what is considered the atypical gender-biased products we've grown accustomed to seeing.
But while the US site hasn't completely eliminated the gender taxonomy for children's toys just yet, this small step proves that Amazon is striving to make good progress.
This article originally appeared on Cosmopolitan.co.uk. Minor edits have been made by Cosmo.ph editors.