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Pinay Celebs And The Advocacies They Care About

It's fame with a purpose!
PHOTO: (LEFT) Instagram/annecurtissmith, (RIGHT) Instagram/itskcconcepcion

Anne Curtis

Anne Curtis has been a UNICEF celebrity advocate for children since 2014.

In August 2017, Anne launched the Dream Machine, which allows people to send in their dreams, and also encourages those who can help to reach out and make others' dreams a reality.

Since then, Anne has helped realized several dreams, including building additional classrooms for General Roxas Elementary School in Roxas District, Quezon City.

This was through a P7.47 million donation to UNICEF from the participants of The Color Run Dream, a charity run spearheaded by Dream Machine.

Angel Locsin

Angel Locsin made headlines for getting into an on-air argument with fellow Pilipinas Got Talent judge Robin Padilla over female contestants who performed a car wash-dance routine in their underwear.

The 32-year-old actress didn't want the contestants to be objectified, and on national TV at that.

Later on, she explained that it wasn't only the clothes that were the problem, but, "kailangan mong turuan ng awareness yung mga kababaihan...

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"Kaya nga 'di ba, may mga pinapasarang mga bar yung Gabriela, ganyan, kasi akala nila ito yung way, ito yung way para makakuha ng pera, para sumikat."

Angel has worked with women's group Gabriela for over a decade in promoting women's and children's rights.

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She has also served as Philippine Red Cross ambassador, helping out in different activities from holding an online auction for Typhoon Ondoy victims, joining relief operations for Typhoon Yolanda, and donating blood regularly.

Iza Calzado

Iza Calzado has been vocal about her body image struggles which she has experienced since she was a teen.

Knowing that she is not alone, she has co-founded She Talks Asia, a women empowerment forum, together with Sarah Meier, Victoria Herrera, and Lynn Pinugu.

She Talks Asia is dedicated to raise awareness on women's issues.

This 2018, the group launched The Body Love Revolution, aimed to celebrate each one's unique bodies, imperfections included.

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Iza also worked behind the camera as director and producer for the campaign.

Heart Evangelista

Heart Evangelista is known for her love of animals and advocacy to "adopt, don't shop," but the 33-year-old Kapuso actress supports several other causes.

For over a decade now, Heart has been an advocate for Thalassemia, a single-gene disorder that necessitates patients to have monthly blood transfusions in order to survive. The disease targets mostly children.

Heart also helps the Corridor of Hope Foundation, a support group for cancer patients at St. Luke's Medical Center Global City.

Since she is also a visual artist, she has taught painting classes to cancer patients, too.

In 2016, Heart—using her real name Love Marie—collaborated with fashion designer Mark Baumgarner to produce a collection of hand-painted dresses. The proceeds for the 40-piece collection benefited the Corridor of Hope Foundation and the Thalassemia International Association.

Today, March 8, Heart visited the Gawad Kalinga Kusina ng Kalinga, and helped cook food for 500 kids. 

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Heart is also a supporter of the Cerebral Palsy Association of Sorsogon.


Karylle has had a long relationship with Child Haus Manila, which houses and supports cancer patients while undergoing treatments in different government hospitals.

The establishmen has dormitories for both children and adults, and facilities to help alleviate the plights of the patients and their parents.

The 36-year-old singer and It's Showtime! host has celebrated many birthday and Christmas parties at Child Haus, bringing her dog to play with the kids, and even recording a song titled "Akay" with the Child Haus kids.

She has enlisted the help of her mom ZsaZsa Padilla, her husband Yael Yuzon, and her friends including It's Showtime co-host Ryan Bang, in paying it forward. 

Bianca Gonzalez

Bianca Gonzalez has always used her voice to empower the youth, push for education, and in more recent years, the responsible use of social media. 

But what the 34-year-old wife and mom has also been known for is advocating love for one's skin color, owning her morena beauty ever since she entered the showbiz industry, first as a model, and then as a host. 

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The host/columnist/author was also a UNICEF Special Advocate for Children, and began working with the organization in 2007.

In 2014, Bianca authored Paano Ba'To?!, a guide to growing up based on her own experiences.

She has also made a vlog series of the same title, interviewing different personalities answering practical questions about surviving life in these modern times. 

My takeaway: Invest in, believe in, encourage, and mentor young talents. They have all these fresh ideas and new ways of doing things. Esther said it best: Change is always difficult. But not being able to change can be deadly. ???? . . It was an honor to moderate today's youth panel at #ASEANWomen2017! So inspiring to hear the stories of these young girls breaking barriers and stereotypes! ? . . Meet Sorita from Cambodia who runs a pre-school, a trading business, mentors young entrepreneurs, and is a mother of two! ??????????????????? . . Then there's Rysa from Malaysia, who from setting up tech businesses, decided to shift gears and start a Halal millenial cosmetics line, @orkidcosmetics, that carries 10 shades of matte liquid lipstick! ???? . . Also, meet Chan of Myanmar, who after working for years in Singapore with her husband, decided to go home and put up the first Digital Marketing Agency in Myanmar. They didn't even have an office when they booked their first client but they persisted and pioneered. ???? . . Meet Esther of Singapore, who used to volunteer at a children's hospital, and noticed how children were always afraid of needles. She invented #RabbitRay (that rabbit in the photo!) to infuse play and educate children on vaccines, chemo therapy, and other procedures and make it less scary for them. ???? . . And last but not the least, there is Sirasom, who decided to address this problem: 40% of road deaths were due to drunk driving. She co-founded @UDrinkIDrive, a service where you can book a driver to drive your car home, with all drivers profiled and certified! ????

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Kathryn Bernardo

Kathryn Bernardo has taken up different causes close to her heart and used her popularity to raise awareness on them. 

In 2016, Kathryn became the ambassador of Noordhoff Craniofacial Foundation (NCF), a non-profit organization dedicated to sponsoring comprehensive cleft and craniofacial treatment for less-fortunate Filipinos.

The actress sponsored cleft palate surgeries and aimed to support the patients beyond their operation so they can have a productive life.

Kath is also a member and supporter of Cara Welfare Philippines, which advocates for the proper treatment of pets. 

In November 2017, she and Daniel Padilla became the ambassadors for Cybersmile Foundation, an international organization committed to fight cyberbullying. 

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Own who you are. ?? @cybersmilefoundation

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KC Concepcion

KC Concepcion has been the United Nations World Food Programme Ambassador Against Hunger since 2008.

She has traveled to Cotabato and Uganda, and helped in relief efforts for the victims of Typhoon Yolanda and the 2015 earthquake in Nepal.

Her social enterprise, KC's Closet, continues to be a partner of the UN World Food Programme in providing hot meals to Filipino kids in need.

At the same time, it engages other people to help by being customers to KC's online closet sale.  

Carla Abellana

Carla Abellana remains vocal in supporting the cause of animals, especially when it comes to neglect and abuse. 

She regularly uses Instagram as a platform to call out wrongdoings that gravely affect the welfare of pets and other animals.

From irresponsible pet owners to puppy mills and even local government's treatment of stray dogs, nothing escapes Carla's ire for animal rights abusers. 

The Kapuso actress has also supported many of the Philippine Animal Welfare Society (PAWS) fundraising efforts and promoting Doctor Dog, the animal-assisted therapy program of the organization. 

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Marian Rivera

Marian Rivera became a Smile Train Ambassador in 2014, and has continued to promote awareness about the free cleft lip and palate repair surgery to children provided by the organization.

She has credited the help of social media in aiding her to forward the cause through her #YanAngSmile campaign.

Jasmine Curtis-Smith

Jasmine Curtis-Smith, a youth ambassador of World Vision Philippines, is currently a sponsor to five children.

She told the Cebuanos in November 2013, "When you sponsor a child, you are giving that kid a chance to have a brighter future-not just the kid but her family and their community. And it only takes 20 pesos a day to change a child's life."

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