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ARMY, Here's Your Chance To Win Exclusive BTS Merch!

You'll also get to see the behind-the-scenes video of the Smart x BTS campaign!
Smart x BTS campaign: Live Your Passion with Purpose
PHOTO: Courtesy of Smart Communications Inc.
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You read that right, our fellow ARMY—you can take home a Samsung Galaxy S20 BTS Edition plus more exclusive prizes courtesy of Smart Communications!

Last April, the leading telco brand released its *meaningful* campaign with the record-breaking K-pop group titled "Live Your Passion with Purpose." And as usual, our boys went ~beyond the scene~! In their Smart TVC, The Penrose Stairs (a symbol of defying the impossible) was present in the set and it's a touching representation of how BTS encourages every Filo ARMY to believe that life goes on.

Fun fact: Smart is the first local company to seal a direct partnership with BTS under HYBE!

The video, which has 11.8 million views as of writing, is directed by Goh Han Ki, the award-winning director who is also at the helm of other BTS ads. It took over seven months to produce this collab and it was filmed in Seoul at the height of the pandemic. The Smart x BTS campaign is led by Jane J. Basas, SVP and Head of Consumer Wireless Business at Smart, and Joyce A. Ramirez of PublicityAsia, who both made this happen for all of us. “BTS won over the hearts of millions all over the world, not just with their talent, but also with their messages of hope and inspiration. On behalf of Smart, we are very honored to have this partnership with BTS that encourages the Filipino youth to keep their faith and continue pursuing their passion and purpose no matter the challenges the lie ahead,” said Jane.

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Smart x BTS campaign: Live Your Passion with Purpose
Courtesy of Smart Communications Inc.

We know you're also wondering what happened behind the scenes of this campaign and Smart is here to show us just that! Mark your calendars, ARMY: The making of Smart + BTS (PASSION + PURPOSE) will go live tomorrow, June 29, at 6 p.m on www.smartbts.com.phHere are photos of RM, Jin, Suga, J-Hope, Jimin, V, and Jungkook to make you even more excited for d-day:

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Smart x BTS campaign: Live Your Passion with Purpose
Courtesy of Smart Communications Inc.
Smart x BTS campaign: Live Your Passion with Purpose
Courtesy of Smart Communications Inc.
Continue reading below ↓
Smart x BTS campaign: Live Your Passion with Purpose
Courtesy of Smart Communications Inc.
Smart x BTS campaign: Live Your Passion with Purpose
Courtesy of Smart Communications Inc.
Continue reading below ↓
Smart x BTS campaign: Live Your Passion with Purpose
Courtesy of Smart Communications Inc.
Smart x BTS campaign: Live Your Passion with Purpose
Courtesy of Smart Communications Inc.
Continue reading below ↓
Smart x BTS campaign: Live Your Passion with Purpose
Courtesy of Smart Communications Inc.


Before the release of this exclusive clip, you can join the Pre-Show Event live on the Smart Official Facebook page at 5 p.m to win exciting prizes. This includes SMART + BTS merch (such as photo cards) and a Samsung Galaxy S20 BTS Edition. By 6 p.m, fans can log on to www.smartbts.com.ph using their Smart data (whether prepaid or postpaid) to catch the behind-the-scenes content. You can also subscribe to Smart’s Double Giga Video promo (2GB guaranteed every day for video apps + 2GB for all sites and apps) for as low as P99 valid for seven days. 

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Aaaaand on top of that, there's a *very* special feature that awaits you: The upcoming event is not just the usual ~reveal~ because you can turn your mobile phone into a lightstick and you know...set the night alight! *winks* All you have to do is to subscribe to Smart (if you haven't yet) and the lightstick will interact with the digital film as it plays. Amazing, right? For more updates, visit Smart’s official FB, IG, and Twitter accounts.

Let's have fun tomorrow, ARMY!