Uber Philippines launched its #UberSTORIES ad series on Monday, April 17, with "Kilig"
The ad is based on the experience of Uber rider AJ Tabangay on June 2016. AJ tweeted about how he ended up sharing an UberPOOL ride with his longtime crush, and Uber used the story for its ad series.
Since its release on Facebook, "Kilig" has gone viral. As of 10 a.m. on Wednesday, April 19, it has been viewed 2.4 million times and shared over 15,500 times.
After "Kilig," the remaining videos in the #UberSTORIES ad series will be uploaded in the next few weeks:
"Kasal" - April 20
"Hatid" - April 23
"Wallet" - April 26
"Snob" - April 29
Uber Philippines has actually set up a website dedicated to gathering stories from their riders.