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Attention: You Can ~*Pretend*~ To Be A NewJeans Member This Weekend

Don't be super shy...
NewJeans x Levi's
PHOTO: Levi's

Isn't it amazing that OG denim brand Levi's chose K-pop girl group NewJeans as their global ambassador? ICYDK, Levi's also proudly marks the 150th anniversary of its iconic Levi's 501 jeans. The Levi's 501 jeans are known for their timeless style, sturdy craftsmanship, and signature features like the button fly and copper rivets. It's no wonder that Levi's 501 jeans have remained a beloved choice for everyone.

Much like Levi's itself, NewJeans, champions individuality through their unique personal styles. The best part is that you can also express your distinctive fashion sense by customizing your very own Levi's 501 jeans, available in a fresh range of seasonal fits.

Starting September 30, 2023, Levi's introduced "How Will You Wear Yours" Workshops. These workshops will teach you how to infuse your personality into your Levi's 501 jeans through styling or fun DIY embellishments. You can take a page from the style books of MINJI, HANNI, DANIELLE, HAERIN, and HYEIN, and decorate your jeans with beads, patches, and other unique baubles, exclusively available to Red Tab Program members.


On October 7, 2023, at Levi's Robinsons Ermita, you can attend a styling workshop, and you will also learn about the dynamic history and evolution of K-pop fashion; the styles, trends, and the icons that brought them to life. There will also be a DIY Back Patch Charm Making Workshop with Tropik Beatnik. You can dress up your Levi’s back patch with beads and charms! Bonus: All workshop participants will receive one free DIY Back Patch Kit!

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Levi's Denim Styling Kit
Ira Nopuente

That's not all – our Red Tab Program members and newcomers are in for a treat! Throughout the week of the pop-up installation, we're offering a Free DIY Charm Bracelet Making Activity that's bound to bring out your creative side.

BTW, Levi's x Crocs collection just dropped! We're crossing our fingers there are still pairs available at Levi's SM Mall of Asia, Robinsons Ermita, and SM North EDSA.


Check out the latest fits of Levi's 501 jeans at Levi's stores nationwide and drop by. The 501 fits are also available at

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