In time for the election fever in the U.S., Mattel released four sets of Barbie President and Vice President Dolls. This is in collaboration with She Should Run, a non-partisan organization dedicated to motivating girls to explore leadership opportunities and advance the number of women in elected posts.
— Barbie (@Barbie) July 13, 2016
According to a study by She Should Run, only 39% of girls want to become leaders, and the org wants to improve that statistic by providing parents with fun, educational tools to help them talk to their young daughters about leadership. “President and Vice President Barbie will serve as an inspiration for girls to pursue their dreams and imagine what they can become,” She Should Run said in a press release.
“We believe that women of all backgrounds should have an equal shot at elected leadership positions and that our country will benefit from having a government with varied perspectives and experiences,” said Erin Loos Cutraro, co-founder and CEO of She Should Run. “We are excited about partnering with the Barbie brand, given its reach and influence to encourage girls everywhere to unlock their leadership potential.”
As part of Barbie’s #YouCanBeAnything campaign, they released this adorable video of little girls talking about what they would do if ever they were elected President. Unicorns, ice cream, puppies, and no more homework… Yes, please!
While the special-edition dolls don’t feature Mattel’s “normal” body types, they’ve incorporated a variety of hair colors, face shapes, skin tones, and fashion styles. Barbie President and Vice President Dolls are now on sale at $24.99 a pair.
You’d definitely have our vote IRL, Barbie!