Boobie Cam: How Many Times Are Your Boobs Checked Out?

A lot of times, apparently.

To raise awareness for breast cancer, Nestle placed a hidden camera on a woman wearing a hot pink bra to see how many times people looked at her boobs. Given that they were emphasized for the campaign, it’s not surprising that a lot of people took notice—men, women, and children.

But don’t worry, it wasn’t intended to be a malicious experiment. The point of the campaign was to encourage women to have their breasts checked. Hence the copy, "Your breasts are checked out every day. So when was the last time you checked your own?"

Just a friendly reminder, CGs: If you haven’t had a breast exam yet, we suggest you schedule one soon. 


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