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Celebs Attend The Grand Launch Of A Cult Beauty Fave

Local stars came out to welcome VIPs from US beauty brand Benefit Cosmetics, try their new products, and load up on their classic must-haves.

Celebs, beauty experts, and regular makeup junkies adore Benefit Cosmetics, which is why they all rejoiced when the first store in Manila opened late last year. The brand is such a hit here that two special guests from the brand simply had to see for themselves how crazy Pinays are about their products.

Benefit's official makeup trend artists Annie and Maggie Ford Danielson (who are also the daughters of Benefit co-founder Jean Ford) flew out for the grand launch at Greenbelt 5 this month to see the new Philippine store, introduce some lucky contest winners, and demo their latest products that are sure to become cult faves soon. Annie and Maggie taught us how to use the wonderful new oil-free, anti-aging foundation Hello Flawless Oxygen Wow Brightening Makeup, with actress Aubrey Miles and celebrity stylist Alyanna Martinez as their models.

We spotted other celebs at the event--and some of them are men! Hideo Muraoka and Troy Montero were seen with their ladies at the launch. View the gallery to see the other celebs we spotted, as well as snapshots from the grand launch!


Benefit Cosmetics is located on the ground floor of Greenbelt 5.

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