A new study published in the journal Current Biology has found that "types" exist, and that in a way beauty is in the eye of the beholder. According to it, there's a 50 percent chance that someone else will find our crush attractive. This 50 percent has to do with how we generally agree that symmetrical faces are better looking than asymmetrical ones. The other 50 percent has to do with personal taste or preference, which roots from our experiences.
The researchers didn't specify which personal experiences influence whom we find attractive (that wasn't part of their study). But the authors have their theories.
One of them is based on prior research. It's about how you pair positive traits or associate positive information with certain kinds of features. If you think "prince charming" or "hot hero" when you see a slim guy with a defined jaw, you'll be attracted to slim guys with those jaws (read: Brad Pitt, Orlando Bloom, etc.). If you associate those features with "jerk," chances are you won't even do a double take.
Another one has to do with your exposure to certain faces. A face that's different from the faces you're used to might make it less attractive. Then again, if you have a thing for people who look "unique," you might just find that new face much more attractive or the most attractive you've ever seen.
Much research still has to be done about attraction, but it's good to think that somewhere in the world your face is strikingly pretty and very, very attractive to someone else. The same can be said of the opposite, but you don't need to focus on that.
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